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THE MOVING PICTURE NEWS
21
FLIMCO'S DftOLL TPICK
Old General Flimco, the village
skeezix, just pulled one of his drollest
tricks. He fined **his" Memphis office I500 for releasing a film before release date, the money being paid
in spot cash by the manager of that office, so I am told. This wouldn't be
so funny except for the fact that when Old Gen. Flimco "bought" his adopted offices, he didn't pay all in cash but mostly in paper and promises. Wouldn't it be a delicious trick if he would pay for all of his adopted offices in fines!!! I'd feel sorry for Flimco's poor victims if it hadn't been for the fact that I gave them public warning long before they consented to become victims. To exhibitors I say this: — Avoiding trickery is not the only reason why you ought to become independent, by a long shot. The best reason for asserting your independence is that by doing so you'll get a blamed sight better program of films than you ever got in all your born days. But you won't get it unless you patronize an independent exchange which is buying all the good independent stuff and not "junking." To be dead certain you are in the right pew, hook up with me. Buy your Powers, Edison and Motiograph machines of me. Buy all vour accessories of me. Get your films from me. In other words— PLAY SAFE!
;
CARI. LAE^MMLE. President
The Laemmlc Film Service
HEADQUARTEDS : 196-198 Lake Street, CHICAGO MINNEAPOLIS OMAHA
"The big'gest and best film renter in the world"
YANKEE FILMS =" 'iS.'""
\SSUED MONDAY, JAN. 16
THE FOLKS BACK HOME
FRIDAY, JAN. 20
RETURNED TO THE FOLD
PTTEHTIOK!
Discredit any rumor regarding my inability to protect your service. Have made arrangements with the SWAAB FILM SERVICE CO. to assume my obligations to you, and shall see that you have your full quotient of film, although not of the Motion Picture Patents Co. manufacture. Can we serve you with GOOD Independent Film? Write to us.
LEWIS M. SWAAB, 338 Spruce Street, Philadelphia.
Coming, Wed. Jan. IS
Big Story of the Adirondacks
A CITY WOLF
ELEGANT POSTERS.
BULLETINS MAILED.
ATLAS FILM CO.||
10 East 15th Street New York