Moving Picture News (Jan-Jun 1912)

46 THE MOVING PICTURE NEWS THE TREUHAND INFORMATION Foreign Representatives and Buyers It is an absolute marvel in these days of hurry and bustle to take a bird's-eye view of the different money saving, and time saving devices and institutions which we have. On the 19th rioor of the Germania Building, 50 Union Square, is the New York representation, one of the largest and most reliable importing firms in the world, the Treuhand Information. Through this firm can be obtained information concerning anything that one could mention in the way of marketable goods, also samples of European goods, quotation of prices, etc. Through the efficient services of this firm many of the large wholesale and retail stores of this city and other large cities, extending north into Canada and south into Australia, are enabled to buy their goods at the best prices and without making the trip to and fro to the European manufacturing centers. This service costs them nothing; a commission is charged by them at the other end on the amount of the order sent in. Branches of the Treuhand firm are to be found in London, Berlin, Paris and other large centers. Buyers for the firm are stationed at all the large manufacturing centers, each an expert in his own line of goods; gloves, linens, silks, and so forth, have all their respective buyers at the different reliable manufacturing centers. Recently an order for linen for car seats from one of the American railroads was sent by the Treuhand Information to the amount of several hundred thousand dollars. Like orders are a frequent recurrence at the offices of this firm. Recently a New York motjf^n picture concern ordered from them second-hand European films at a quotation of 3 cents a yard. And at any time information can be obtained by moving picture dealers regarding prices of film or other goods pertaining to the moving picture, with a feeling of confidence that the best possible prices will be made for them. Mr. Fritz Kurtzhalss, the genial manager of the New York branch of the Treuhand Information, has just returned from a trip to Honolulu. A REFRESHING RELIANCE PRODUCTION Reliance exhibited to a number of the press this week an interesting production entitled "The Better Man." This production will interest specially those who are fortunate enough to have recollections of the old-time tafTy pull. It is a film ripe with many beautiful snow scenes, moonlight sleigh rides, country dances, etc. The tense moment in the story is when deciding to elope with the man of her choice she finds him on the road beating his horse. The thought flashes through her sensible little head that a man wl:o is not kind to his beast will not be kind to his wife, and the story ends in her abiding after all by her father's choice. It is a good picture, refreshing in its portrayal of the simple life — "true to nature," as we overheard a contemporary remark. It is a picture that is bound to go — it will make its own way without any boosting. It is one of those stories that seen on the screen once leaves a craving ' to look upon it again. And it is one which of a cold winter night one can sit and look in the fire and dream about. The Natural History series of the Reliance deserves special mention also. This is a series fit for use in any educational institution. Their latest effort in this line shows the shipping of the boa-constrictor when he will not feed, also the timber rattler as he makes his deadly strike, and the asp — the kind that is supposed to have killed Cleopatra. This natural history series have been photographed by Mr. Gobbett, a camera man of wide experience, who has accompanied several African expeditions of recent date, and who was the photographer of the humane methods of animal capture used by "Bufifalo Jones." CHICAGO LETTER In viewing several first-run independent releases during the past week, I noted that the title of the picture is given throughout the entire reel, as each time a sub-title is flashed upon the screen the title of the picture is also shown. This idea has only been carried out by the Reliance Company up to date, but without a doubt will be followed by the rest of the independent manufacturers. It is a great aid for any one going into a theater during the showing of the picture to more easily divine the plot of the story. Also, there are many reels now in use that have no titles-on them, and the inconvenience caused by these will be eliminated by the new method of the Reliance Company, if carried into use by all other manufacturers. When speaking of fireproof five-cent theaters, say Hermosa, and you name the most fireproof five-cent theater in Chicago. That is what the former fire chief, Mr. Horan, said about it. When the Hermosa Theater was inspected by the fire marshal of its district he was so pleased wich it that he had the former chief go out on the west side and see a real five-cent theater. The Hermosa Theater is owned and managed by Mr. C. A. Anderson, vice-president' of the Exhibitors' League of America, Illinois Branch 2. The exterior of the Hermosa Theater is made attractive by a large arch filled with Electric bulbs. Also, a large arc light adds greatly to the effect. The interior is beautifully decorated, and is fireproof in every detail, with the exception of the floor and chairs, which are wooden. The ventilation is produced by six ceiling fans and a large Bentley air fan, 5 feet by 6 feet, in the rear, just over the stage, which gives plenty of pure air at all times. To Mr. Anderson credit is due for the success of the theater which has steadily increased in the good will and favor of its many patrons who when emerging from the theater show by their pleasant and smiling countenances that they have thoroughly enjoyed themselves. Mr. E. Miller, manager of the Uno Theater, at Twentysixth Street and Cottage Grove Avenue, who was formerly using licensed service at this theater, has arranged for independent service at the Standard Film Exchange. Mr. Miller stated in regard to independent service that he is well pleased with the business it has brought him, and if it keeps up he will be a big booster for the Independents. Takito Ogawa & Co. wish to inform the trade that they have issued their new catalogue containing a list of various premiums, especially appropriate for increasing the