The Moving Picture Weekly (1920-1921)

How Meister Uses His Posters 0. F. Meister, manager of the White House Theatre, Milwaukee, and unique manner in which he has arranged his front to effectively display posters. Q. F. MEISTER, the efficient and highly successful manager of the Whitehouse Theatre in Milwaukee, attributes considerable of his success to the novel manner in which the front of his house is designed. When he modelled this house, Mr. Meister endeavored to work out a plan whereby he could give his passion for posters full sway and yet have an attractive setting for them. His lobby is virtually a huge frame for posters and one glance at the accompanying photograph will show how these are arranged and what a beautiful effect they make. Meister believes in threes and sixes. He has space for four threesheets and two sixes in the lower brackets of his huge frame work vdth a double row of incandescents thrown all over the intersections. The big center part he usually uses as the frame for a cut-out. The sidewalk frames are also utilized in the same way with room for eight threes and two sixes. In addition to that, there are four ones and two frames containing lobby display photographs. This is Tiot an unusual display at all, for Mr. Meister. Because he has the space for all of these posters does not mean that he does not use them outside of his theatre too. He believes thoroughly in posters and uses a great many of them on billboards situated on car lines which lead to his theatre. As will be noticed, this is an exclusive Universal display. It shows he is playing Harry Carey in "Bullet Proof" and the big cut-out in the center is taken from a twenty-four sheet Harry Carey stand. In addition to the feature, he is playing the two-reel Rainbow Comedy, "A Champion Loser," and the International Weekly. The Sunday bill includes "The Lion Man" serial and "Hoot" Gibson in "The Texas Kid" and on Tuesday he plays Elmo Lincoln in "Elmo the Fearless" and the Rainbow Comedy, "Light Hearts and Leaking Pipes." He is starting the advertising of "The Moon Riders," the first episode of which he plays on the following Thursday, with a three sheet double poster at the extreme right of his lobby. The immediate interior is decorated with permanent pictures of the popular stars which play continually at the Whitehouse Theatre. Mr. Meister also makes effective use of cut-outs as will be seen by the cut-out of Harry Carey in the center of the picture. International News . No. 48 Northampton, Mass. — All the home folks see Governor "Cal" Coolidge accept the nomination. London, England. — Yankee Boy Scouts, abroad for world meet, exhibit Indian dances. Venice, Cal. — A real beauty parade. Sunshine land's heart-breakers in a, dazzling procession. Barrowa in Fumess, England. — New giant of the air launched by Britain in race for supremacy. Saratoga, N. Y. (For New York State and city prints only) . — Republicans gather to "designate" ticket for New York primaries. Prague, Czechoslovakia ( Omitted from New York State and city prints). — Czechs honor America in impressive pageant at "Liberty's Shrine." Off Sandy Hook, N. J.—U. S. holds yacht cup as Shamrock loses to Resolute in final race. Fort Monroe, Va. — College boys training for officers' reserve handle monster guns. Worcester, Mass. — Middies' crew wins. Annapolis eight outraces rivals and will represent America at Olympic games. New York City.— Stat U. S. athletes leave for Antwerp to seek Olympic honors.