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36
-THE MOVING PICTURE WEEKLY
Let Tkese Letters Tell It To You
UNIVERSAL MADE THIS PROFIT
Mr. J. F. Morrow, Mgr., Universal Film Exchange, 501 Pine St., Williamsport, Pa.
Elkland, Pa., July 6, 1920.
My dear Mr. Morrow: —
Perhaps it will be of interest to you to know that during the month of June we used UNIVERSAL SERVICE on fourteen of the seventeen nights that the Theatre was open. I did not realize that I was using so much UNIVERSAL SERVICE until I inquired into the reason for our increased box office receipts. I then discovered that I had used Universal fourteen nights during the months of April and May and must say that our profits have been larger since using your service. In fact, our profits for one week in June, 1920, exceeded our profits for the entire month of June, 1919.
Believe me! Universal ser\'ice is well liked by our patrons and we will continue to use it three nights each week just as long as you can furnish it to us.
Wishing you and Universal every success, I am Cordially yours,
HARRY LEWIS, Lyric Theatre.
TDEV AV'QMAN
TWO TELEGRAMS
Salt Lake City, Utah, July 19, 1920.
H. M. Berman, Universal Film Exchanges,
1600 Broadway, N. Y. : THIS FOR YOUR PERSONAL INFORMATION. "UNDER CRIMSON SKIES" OPENED AT KINEMA YESTERDAY AND BROKE ALL RECORDS SINCE APRIL SECOND IRRESPECTIVE OF STRONGEST COMPETITION IN SHAPE OF TWO BALL GAMES, SPECIAL ATTRACTIONS AT VARIOUS PORTS AND ONE HUNDRED AND FIVE IN THE SHADE. TO-DAY BIGGEST MATINEE IN MONTHS. RECORDS BROKEN ARE NAZIMOVA SALT LAKE FAVORITE, AS WELL AS OTHER BIG PRODUCTIONS. CRIMSON SKIES RECEIVED BY SALT LAKE PUBLIC WITH MORE ECLAT THAN ANY OTHER PREVIOUS ATTRACTION EXCEPT STAMBOUL. BELIEVE WE HAVE IN THIS A REAL PICTURE. GUS HAGER.
Milwaukee, Wis., July 18, 1920.
H. M. Berman, Universal Film Exchanges, Inc.,
1600 Broadway, New York: "UNDER CRIMSON SKIES" OPENED DOWNTOWN PRINCESS THEATRE WITH RESULTS AS WONDERFUL AS PICTURE ITSELF. BIGGER CROWDS AROUND THIS THEATRE SUNDAY THAN ANY OTHER IN TOWN. ELMO LINCOLN MAKING BIG HIT WITH PATRONS. MANAGEMENT HIGHLY PLEASED. PHOTOPLAY SO UNUSUALLY ACTIVE BOUND TO MAKE TREMENDOUS SUCCESS. CONGRATULATIONS TO AUTHOR AND PRODUCER.
GEO. LEVINE. July 8, 1920.
STAMBOUL A KNOCKOUT
Universal Film Company,
2116 Locust St., St. Louis, Mo. Dear Mr. Rosenthal:
I am pleased to write and tell you that "THE VIRGIN OF STAMBOUL" is a knockout and Priscilla Dean a whale of an actress. The box office receipts exceeded my wildest guess. I thought "BLIND HUSBANDS" was about the best Universal product this year, and I still think so — ^but — I changed my mind when I put "THE VIRGIN OF STAMBOUL" on.
I will say this much, too, for Universal: It has shown the most pronounced improvement in its releases of any other company this year.
That you will maintain this excellent standard and that the Universal will give us more like "BLIND HUSBANDS" and "THE VIRGIN OF STAMBOUL" is my earnest hope.
J. WIEGLE, Manager Labor Temple Theatre,
Stauton, Dl.