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The Moving Picture Weekly
A MAGAZINE FOR MOTION PICTURE EXHIBITORS
PubUshed Weekly by the MOVING PICTURE WEEKLY PUB. CO. 1600 BROADWAY, NEW YORK CITY
Paul Gulick, Editor. Tarkington Bakek, Bus. Mgr.
.{Copyright, 1919, Universal Film Mfg. Co. All Rights Reserved.)
Vol. 9
JANUARY 10, 1920.
No. 21
Aftermath of Universal Holiday Season
'J'HE Universal Holiday Season is over now. It was a grand success. While it is true that the genesis was a publicity idea, yet the basis on which the plan was evolved was so well suited to the time of the year and the situation of the country as a whole that it was readily adopted by governors, mayors and city officials in hundreds of cities and by innumerable welfare societies and Chambers of Commerce. In Chicago the final week of Universal's Holiday Season fell on the fourth annual Go-To-Movie Week, which has been engineered for the last four years by the Chicago Evening American. This is the credit that Rob Reel gives in the little folder which the American issues as a part of its annual plan:
Chicago Evening American, December 9, 1919. FILM NEWS AND REVIEWS Universal's Holiday Season for Go-To-Movie Week. By Rob Reel.
The "Universal Holiday Season," inaugurated November 15th by the Universal Film Manufacturing Company will reach its culmination during Goto-Movie Week, Christmas to New Year. The holiday season was conceived, according to Universal publicists, for the purpose of "promoting happiness and good cheer at a time when the entire country's mental attitude is below-par."
It is estimated that by the time Go-to-Movie Week ends with the old year more than 60,000,000 people in the United States will have participated in the Universal Holiday Season.
Your exhibitor will be showing Universal productions in his house during Go-to-Movie Week, notably these: "Blind Husbands," Eric Stroheim's remarkable drama of the Austrian Tyrol; "His Divorced Wife" in which Monroe Salisbury elocutes; "Under Suspicion" featuring Ora Carew; "Lasca" with Frank Mayo, Harry Carey in "A Gun Fightin' Gentleman," and Mary MacLaren in "The Pointing Finger." It is expected that "The
Some Representative.
^ COUPLE of programs of William Fox's theatres in New York City came into the possession of the Editor of the Moving Picture Weekly the other day and he was delighted to see the representation accorded to Universal productions. For instance, in the Strand on Sunday, Harry Carey in "A Gun Fightin' Gentleman" was the feature. On Monday the Strand used David Belasco in "A Star Overnight." On Tuesday the current episode of "The Lion Man" was used in connection with "The Brute Breaker" which was the feature. The Isis Theatre during the same time showed on Monday "The Woman Under Cover" and on Tuesday "Tom's Little Star." The following week the Strand used on Sunday "The Eternal Triangle" and on Monday Monroe Salisbury in "His Divorced Wife." On Tuesday the current episode of "The Midnight Man" and the Okeh Comedy "His Lucky Blunder" was used. The Isis on Monday used "Tailor Made" a LyonsMoran Comedy and on Tuesday the Screen Magazine and the Lyons-Moran Comedv "Woes of a Woman," while the William Fox's Rivoli played Joe Martin in "A Jungle Gentleman" from Sunday to Wednesday.
Breath of the Gods" vAth. Tsuni Aoki (Mrs. Sessue Hayakawa), will also be released at this time. "And," further deposeth George De Kniif, Universal's local p a. "several Christmas surprises are in preparation.
More Comments.
Mayor Dovek Issues Proclamation.
December 22, 1919. Universal Film Exchange Inc.,
Omaha, Neb. Gentlemen:
In reply to your favor of the 12th will say that I think you have an ideal IDEA, and heartily indorse the move.
In accordance there with I have is
sued the Proclamation a copy of which I inclose herewith.
You may expect my co-operation. With the Seasons Greetings, I aia yours very truly,
ELMER DOVEK, Mayor of Auburn, Neb.
\YHEREAS, We are now at the beginning of the Holiday Season^ and coming to the close of a most prosperous year, having been blessed with Health and Plenty. We are now on the dawn of a Glorious New Year, living in the most wonderful Age of opportunity and service in the history of the world, at a time when the world is in a state of unrest and turmoil, when people are prone to assume the attitude of selfishness disregardingthe needs and the misfortunes, of evea their associates, neighbors, friends, and fellow citizens, and
Whereas, We oftimes neglect to say^ the kind word of encouragement to the less fortunate, do the kind act, and thoughtlesslv neglect to dispense,. HOLIDAY CHEER and make those around them feel the good fellowship which should be theirs, and
Whereas, It is fit and becoming in all people at all times to acknowledge our dependence one on the other, and by speaking the encouraging word, doing the kind act, exemptifing the example of OUR ELDER BROTHER, truly looking to the re-establishment of quiet, Law, Order and Peace, throughout the wide extent of our Country and the Spirit of Fellowship be established among us, believing in the teaching of the Golden Rule, which says do unto others as you would that they should do unto you, concuring in the Great Movement, commemorating and recognizing the Brotherhood of man.
Now, therefore, I Elmer Dovel Mayor of the City of Auburn, do hereby appoint the week, December 25th t<> and including January 1st. 1920 as a time to dispense HOLIDAY CHEER, during which time I earnestly recommend that each person in Auburn and vicinity, use ten minutes each day to do some good act of kind(Continued on page 35)