The Moving Picture Weekly (1920-1921)

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24 -THE MOVING PICTURE WEEKLY How They Display Universal Pictures Color HU Object. Mission Theatre, ^eatile, showing Harry Carey in "The Ace of the Saddle.' gEATTLE, WASH., Dec. 22 (Special)— Strong colors and an array of paper with a punch, characterizes Manager Daigler's handling of Harry Carey in the lobby of the Mission Theatre, in Seattle, and one can usually tell when a Carey feature is playing there, when one is far down the street, just by the pepful color that appears in the lobby. In running the "Ace of the Saddle," he adapted the vigorous equestrian pictures from the paper issued with the feature and centered his lobby about a galloping figure in the center over the entrance. The walls at the right and left inside the lobby were adoi-ned with silhouetted figures of Carey mounted on a bucking horse. He Used a Clock. "A LION MAN" GUESSING CONTEST. THE lobby of th4»''Superba Theatre at Los Angeles is one which lends itself admirably to lobby displays of a unique and striking character. For the showing of "The Trembling Hour" the Manager chose the clock as the main feature of the display. He had a large stand erected in the center of the lobby with a clock face pointing to a quarter after one and a display card and photographs showing scenes from the film just below the dial. On either side in the cui-ved brass frames, Mr. Arthur A. Wenz;el placed pictures of the two stars, Kenneth Harlan and Helen Jersme Eddy in the costumes they assumed in the picture. Over the clock and toward the front of the marquis where it was easily lighted by the electric display was placed a banner in the shape of the marquis itself and on this banner the clock showed an hour later than on the main clock below, thus carrying out the idea of "The Trembling Hour." The picture is based on the idea of what happened between the hour of 1:15 and 2:15. Manager Wenzel's display is the best one as yet to come to our attention carrying out this point. "The Eternal Triangle," the JewelUniversal two reel Dog Comedy was also shown and a subordinate display for this remarkable comedy was produced by the use of stuffed dogs with subtitles from the film on them. THE Alhambra Theatre of Cleveland, Ohio, which is one of the finest and largest picture theatres in the city and one of its two first-run houses has booked the serial "The Lion Man" and starts in immediately. It is one of the Loew chain of theatres. In order to intinate the serial the manager has evolved a mystery contest for children and has issued a series of cards with the teaser cuts designed by the Universal's advertising department. The design of the contest is to ascertain the name of the Lion Man. Prizes will be given at the end of the contest. A great deal of interest has been created in the serial through this expediency and the contest promises to be a big success. Display for the showing of "The Trembling Hour" at the Superba Theatre,