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26
THE MOVING PICTURE WEEKLY—
Meet William "Billy" Connors, His Middle
Name is "Tie-Up"
Mr. Connors of Marion, Ind.
**gILLY" Connors, whose likeness appears above, and who is the guiding spirit of the Luna-Lite and Marion Theatres, at Marion, Ind., is
Capacity all Day
OCT. 27, 1919. CLEVELAND, 0., OCT. 26. H. M. BERMAN,
UNIVERSAL FILM EXCHANGES, NEW YORK, N. Y.
CONGRATULATIONS ON "RIGHT TO HAPPINESS" OPENED TO CAPACITY BUSINESS AND PLAYED TO CAPACITY HOUSES ALL DAY. THEATRE CROWDED AND PEOPLE STANDING AT ELEVEN O'CLOCK AT NIGHT. GIVE US MORE PICTURES LIKE "RIGHT TO HAPPINESS." IT'S FAR SUPERIOR TO "HEART OF HUMANITY." CONGRATULATIONS ALSO TO E. J. SMITH FOR BOOKING PICTURE TO US.
JAMES TELL, MGR. STRAND THEATRE,
CLEVELAND, 0.
rapidly gaining recognition among the exhibitors of the country, and more especially his native state, as an extremely hot and live wire.
This young manager, who plays nearly all of the Universal's features, graduated into the exhibitor class from the legitimate. Billy (nearly all of his patrons call him Billy), traveled with show troupes for several years before he realized that "fiUum shows" were destined to become the universal enjoyment.
Billy never passes up an opportunity to exploit a picture, especially when he plays one with some star who is an especially favorite with his patrons, such as Priscilla Dean or Harry Carey, Dorothy Phillips and Monroe Salisbury.
Department store, music store, book store and every other kind of a tieup for the purpose of exploitating a picture, is what Billy likes and when he starts out he usually ends with packed houses, afternoon and nights.
Billy recently played Harry Carey in "The Outcasts of Poker Flat." Realizing that Carey is a favorite with his patrons Billy went campaigning. The result was that all of the book stores, the libraries and even the schools of Marion, advertised the picture for him.
The result — capacity houses.
"And believe me, I never have heard so many good comments on any picture as I heard from my patrons on that one," he says.
Changed Type of Lobby for
His Showing of "Destiny."
^^ITH his house popular as a playhouse of Westerns and other types of rugged drama. Manager Armstrong, of the Strand Theatre, Portland, last summer was confronted with an entire change of his usual lobby policy in putting on "Destiny," a picture of an entirely different type.
In the foreground of the lobby he used the utmost simplicity, and repression in the display of cards and posters. Back near the box office he erected a property pergola, on a foreground of ferns and greenery behind the opening in which a fountain played. Behind this was mounted a handsome cut-out of Dorothy Phillips, from the three sheet. In the color scheme of the entire lobby he followed the cue of the colors in the 22 by 28 tinted portrait above the pergola, running everything in cool pastel pinks and greens.
The novelty of the lobby, in contrast to his usual vigorous style of lobby building, proved a great attraction to his clientele.
Beautiful design for lobby of the Strand Theatre, Seattle, for "Destiny."