The Moving Picture Weekly (1920-1921)

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28 â– THE MOVING PICTURE WEEK^-Y How The Kinema Theatre, Salt Lake City, Put Over " Under Crimson Skies *' THE accompaning photograph shows the novel lobby display used by the Kinema Theatre, Salt Lake City, in putting over the Super-Jewel Production, "UNDER CRIMSON SKIES," during the week of July 18th. This idea was originated by Mr. C. C. Chellew, local manager, and Claude Gray, Publicity Manager. The ship on top of the marque is a schooner rigged sailing vessel, eighteen feet long and the masts are twenty-five feet high. The vessel in itself is perfect in every detail. A wireless telegraph apparatus was used in connection with same which attracted considerable attention. Twenty-four miniature sailing vessels were also used with inserts in the shape of steering wheels' bearing attractive catch lines. The inside of the lobby was decorated with miniature ships and other marine articles furnished by the local United States Naval Recruiting Station. This lobby display was pronounced by Salt Lakers as being the most original that has ever been seen in Salt Lake. Particular mention should be made of the special music furnished by Henry Pyle on the organ, also electrical stoi-m effects during the storm scene, the realism of which practically took the audience off their feet. The picture ran for one full week and did capacity business for seven days irrespective of temperature iOo degrees in the shade. Unusual lobby joi the Kinema Thearte, Salt Lake City, for Crimson Skies." ''Under RUNNING STRONG! "Alhambra finished weeks run of The Devil's Passkey.' Tonight very last performance and still tuiTiing hundi-eds away. Business of week deser\^es special mention and enthusiastic patrons bring feeling of gi-eat satisfaction to management which compliments Universal on Passkey production. Awaiting your future pictures with dra\\ing power equal to this." Edv;. J. Weisfeldt, Mgr., Saxes Alhambra Theatre, Milwaukee, Wis.