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THE MOVING PICTURE WEEKLY
'S
The Bison Theatre Plays
To Crowded Homes, Running Universal Pictures Exclusively
Two views of the popular Bison Theatre of Brownsville, Pa., a 100 per cent. Universal house, showing attractive arrangements of posters announcing Universal pictures.
V
^HE Bison theatre flourishes out in Bro^vnsvilIe, Pa. and it is a "gem" of a theatre. It is a 100% Uinversal House, showing nothing but "Universal-made" pictures. It is owned and controlled by Mr, T. S. Wright whose faith in the Universal product is firm. It derives its name "Bison" from the two reel western features released by Universal and it has been called that since the house was opened. On the day that he uses the "Bisons" or two reel western dramas, Mr. Wright makes a special feature of them.
The two views of the Bison Theatre above would indicate that Mr. Wright is strong for serial stulT and recognizes the value of the thrilling and "ac
tionfull" serials made by Universal. He is prominently advertising "The Moon Riders" and Elmo Lincoln in "Elmo, The Fearless," two of the most thrilling serials made recently by the Company. To the left of the display is a poster announcing a western called "Finger Prints" with Bob Reeves and on the right center a poster advertising a star comedy, "Butting In On Baby." Mr. Wright is keenly alive to the excellent qualities of Universal comedy stuff and on the extreme right of the picture there is a poster advertising one of the excellent Century dog comedies, "My Dog Pal," featuring Brownie, The Wonder Dog, and directed by the skillful Fred Fishback.
The "Jewels'* are a Joy to the Joy Theatre
Universal Film Exchanges, Inc., 1600 Broadway, New York City.
Did a sui-prisinglv large business with "THE GREAT AIR ROBBERY" and the picture was splendidly appreciated.
THEODORE COLEMAN, Joy Theatre, Mt. Carmel, 111.
Universal Film Exchanges, Inc., 1600 Broadway, New York City.
Did biggest business of the year with "BLIND HUSBANDS." Played two days and people were standing for hours trying to get in. Is a sure money getter.
THEODORE COLEMAN, Joy Theatre, Mt. Carmel, 111.