The Moving Picture Weekly (1920-1921)

Record Details:

Title:
The Moving Picture Weekly
Date:
1920-1921
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, The Moving Picture Weekly
Volume:
The Moving Picture Weekly (1920-1921)
Leaf #:
0001349
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
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-THE MOVING PICTURE WEEKLY -17 sal carries Cos^I OLLOWING these pages you will see one of the greatest exploitation aids ever originated by any picture company. The Once To Every Woman" Super-Herald — How To Use It. For one week prior to your showing "Once To Every Woman" you will give away in your lobby the beautiful copy of "Ben Bolt" shown in the following pages. Each and every patron of your theatre will take this piece of song-music home. They will sing it and play it — they will read it. THEY WILL COME TO THE PICTURE They'll come because this "Once To Every Woman"Ben Bolt Herald is a marvelous combination of human interest and picture appeal. They'll come because of the famous old song — they'll come because of the star, whom they know and who sings this song — they'll come because of the appealing nature of the advertising. They'll come because they can't help it. One cent per copy — and Universal carries half. Now turn the page.