The Moving Picture Weekly (1920-1921)

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The 24 Skeet that scared New York J * * 'J^HE most amazing American Melodrama ever screened" is the right way to characterize this tremendous picture. Up-tothe-minute and absolutely breathless in its action, it will give your people the biggest thrills of their lives. Here is one picture you can book ivithout viewing. CARL LAEMMLE presents T TNI VERS AL has done it ^ again! Has developed an exploitation idea that will work in every town and city of the country just exactly as it worked in New York — and it nearly scared New York to death! series of four posters was ed: used: "Do you play cards on Sunday "Do you motor on Sunday?" "Do you work on Sunday?" "Do you dance on Sunday?" After these had been on the board four weeks, another 24sheet was posted announcing Priscilla Dean in "Outside the Law." « PRISCILLA DEAN Supported by LON CHANEY in TOD BROWNING'S GREATEST UNIVERSALJEWEL 7" THE MOST SUCCESSFUL BILL-POSTING EXPLOITATION EVER PUT OVER OR four weeks all New York saw these posters — and thought only of the proposed Blue Laws — and talked of nothing else. When the advertisement was disclosed, that title, "Outside the Law," had been fixed in their minds as nothing else has been fixed for years. It will work exactly the same way in your town, wherever you are. A complete description of the campaign will be found in your Help-book, which is now in the mail, or, better, see your Universal Exchange today. <<OUTSIDE THE LAW