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A Story of Success
DUPLICATED ALL OVER THE COUNTRY DURING THE PAST FEW MONTHS BY HUNDREDS OF EXHIBITORS
(As telegraphed by Edward J. Weisfeldt, Manager of Saxes Alhambra Theatre y Milwaukee, and George L. Levine)
^^np^ EVIL'S PASSKEY" opened Alhambra toII day. Week's exploitation stunts proved
1st Day
2nd Day 3rd Day 4th Day
5th Day 6th Day f
•/ pie
great asset. The way Milwaukeeans turned out one would think picture ran only one day. Box-office cashier had to be relieved twice, so steady were receipts. Picture proving big success.
TURNING them away steadily by hundreds. Never heard so many favorable comments passed on any picture as on "Passkey." All who see it recommend it to friends, resulting in bigger crowds from hour to hour. "Passkey" making Alhambra greatest city attraction.
PLAYING third day to capacity business. Finding it impossible to accommodate all. Everyone you meet bound for Alhambra. No picture ever created more talk in town. "Passkey" no doubt biggest box-office attraction released in years. More pictures like this and often.
FOURTH day of run "Passkey" shows 100% increase in crowds over three previous days. One continuous line of people in lobby and on sidewalk from first show in morning till evening final. Never before has Milwaukee seen such crowds attempting to gain admission to a theatre.
FIFTH day opened door to most successful week for Alhambra. With two circuses in town — Ringling and Sells-Floto — Alhambra still continues to draw biggest crowds. In spite of big attractions in other downtown theatres the five-day period has already broken week's record for attendance.
IXTH day of "Passkey." Still playing to capacity business. Turning hundreds away. Every time manager sees me he says: "Give me more productions like it. Everybody wonderfully pleased."
C^atl Laemmlo
presents .
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Universyal ^ cJewel Production De Luxre