The Moving Picture Weekly (1920-1921)

—THE MOVING PICTURE WEEKLY 33 First Episode of "The Diamond Queen" at Midway Theatre, St. Louis, Mo. Free Peanuts and Parade For Circus Film Showing ■pHE way in which J. C. Orner, manager of the Isis Theatre, in Fernie, B. C, recently "stunted" the Universal serial, "King Of The Circus" would have done credit to any theatre. Orner's theatre only seats 350 persons, but his "circusing" resulted in 500 paid admissions for his first showing of the Eddi* Polo serial. He did the thing up right. Not only did he stage a street parade through Fernie, with music, clowns, and other circus parade requisites, but he also decorated the front of his theatre to represent the main entrance to a circus tent. To cap the climax, he gave ice cream cones and peanuts to all the youngsters present. Reports on the Polo serial from other sections indicate it is a money getter. S. S. Steck, manager of a chain of theatres in Ogden, Utah, notified Universal the showing of the first episode of "King of the Circus" broke all house records for Friday and Saturday business in the Cozy Theatre of that city. Next Sedgwick Serial New TkriUs "YHE Midway Theatre, in St. Louis, Mo., which recently became a strong booster for serials, started its campaign with "The Diamond Queen," starring Eileen Sedgwick. To meet the popular demand for serials full of action built around a thrilling story, the Midway Theatre will run two reels of this serial every week and in the future expects to keep a chapter photoplay running every week. On the opening day of "The Diamond Queen" a special children's matinee was given and the picture taken of the kids waiting for the opening of the doors of the playhouse is shown here. Production has started at Universal City on "The Terror Trail," a serial in which Eileen Sedgwick will play the hazardous starring role under the direction of Edward Kull. In no serial production in which she has heretofore been featured has the radiant blonde been required to do the dangerous feats which have been outlined for her in "The Terror Trail." On land and under the sea and in the air, the star will wage a terrific fight against uneven odds to achieve the purpose of the story and to thrill her admirers. CIRCLES THE GLOBE The story of "The Terror Trail" was written by John W. Gray and Edward Kull with the supervisory collaboration of William Lord Wright, chief of the serial and short reel feature department at Universal City. In scope the narrative is cosmopolitan, touching everj, country on the globe. In theme it concerns a girl who, single handed, undertakes a patriotic service to her country by solving a great international mystery and frustrating the plans of crooked diplomatic agents. The plot, which comes with smashing svdftness, cannot be told at this time, but it is said to have an international significance which will add to its force. George Larkin, widely known as a leading man, has been selected to play opposite the star and will head an all-star supporting cast of unusual appeal. Portland, Ore., March 15th, 1921. Universal Film Exchanges, Inc., Portland, Oregon. Last light I played the last episode of "King Of The Circus." Polo played to wonderful business every Wednesday for eighteen weeks. Kindly confirm my dates given for "The Diamond Queen," beginning March 23rd, and every Wednesday thereafter, and if 'The Diamond Queen" goes over as well as "King Of The Circus" I will buy you the best suit of clothes in town. Your 100% Universal friend, SAM SAX, Manager, Julius Sax Circuit.