The Moving Picture Weekly (1920-1921)

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22 -THE MOVING PICTURE WEEKLY Exploitation Blues" TRY THESE ON YOUR Use these exploitation ideas to pack your theatre. They are suited to the needs of both large and small houses. Don't fail to "bootleg" your performance. ILJERE is a wonderful chance for every show^ man to cash in on the widespread interest taken in the "Blue Sunday" discussion and make his playhouse the center of attraction for his town. This Lyons and Moran comedy is being released as a Universal-Jewel because Universal officials firmly believe that it is the very best fun-film ever offered to exhibitors. Emphasize "Blue Sunday" and the ideas contained in the exploitation material here and "bootleg" your performance. This should go over big in any town. Drape the box office of your theatre with black crepe and have the ticket seller wear a black crepe sash or some distinctive black costume. This "Blue Sunday" costume can also be used for the ticket collector and also for the ushers. In addition to the lobby display cards furnished by Universal, two forceful stunts are the use of the public stocks and the bristol board cutout shown in another column on this page. Have the stocks in the lobby tall enough for the average person to put his head through the opening and hire some one to stand in them or else use dummy figures. The stocks can be built of light wood or else made from bristol board. If you desire to vary the signs the following suggestions can be applied to local institutions: For Walking on Main Street After Dark. For Reading the "Times" — (Local paper.) For Strolling in Grant Park. — (Local park.) WH'ERE IS YOUR SILENCER? DO YOU WANT TO BE ARRESTED? laugh masks will pack your theatre for every day of the showing. Pieces of a fairly good grade of cardboard cut in the form of a circle about two inches in diameter and of either blue or white stock will serve the purpose for the silencer. If blue cardboard is used have the lettering shown on the accompanying drawing in white letters and if white cardboard is used have the advertising slogan printed in black letters. Additional slogans such as "No Loud Laughter," "Mumm's The Word," "Don't Smile," can be printed on the reverse side of the card. Two strings should be attached to either side so that they can be looped over the ears and the card worn over the mouth in the form of a silencer. The small hole in the center of the card will permit of talking in a low tone. This is the exploitation stunt de-luxe for this de-luxe comedy. Use this "Blue Sunday" silencer idea when you are showing the pictures and the laughter produced by the sight of the patrons of your theatre all wearing these Exploitation cut shounvg use of "Blue Sunday" Silencer