The Moving Picture Weekly (1920-1921)

-THE MOVING PICTURE WEEICLY 23 for ^'Blue Sunday ORGAN, Mr. EXHIBITOR ! * Bootleg Ticket. Good Only for "Blue Sunday" at the Theatre "BLUE SUNDAY" CHIMES Here is a very simple yet effective idea that can be used by the theatre manager in any town as a lobby display to attract the attention of passGrsbv In the center of the lobby suspend a fairly large bell of the type used on the old style fire engines, or any medium size bell would answer the purpose. Decorate the bell with a bow of black crepe and pass a streamer of black crepe from the bell to the cashier's window. The bell should be slowly tolled at regular intervals. "BLUE SUNDAY" PARADE TO WAKE UP TOWN One of the best means of attracting the attention of the towns-people to the offering at your theatre would be to hold a "Blue Sunday" parade. Have an automobile truck or a wagon trimmed with black crepe operated through the business section of the city. In the wagon erect one of the up right stocks as shown in the photograph on the top of this page and have a man stand with his head fastened in the stock which can be made of light wood or bristol board. The sign on the stock could read "For Chewing Gum," "For Reading a Paper" or any other of the slogans shown in the exploitation photographs. Advertising signs and banners on the wagon would connect the sight of the public punishment of the violator of "Blue Sunday" and the performance at your theatre. If another man can be used on the truck have him dressed in the black clothes and high hat shown in the one sheet poster prepared for the picture. As a simple and short prologue for the comedy have your organist or pianist play the "Blue Law Blues," which can be secured from your local music store, first in the rag time style in which the piece was written, then have her transpose the song to another key and have the music played very slowly and solemnly. Then flash the picture "Blue Sunday." AT A GLANCE SUBJECT— "Blue Sunday." LENGTH— Two reels. STARS — Eddie Lyons and Lee Moran. PREVIOUS HITS — "Fixed ..By George," " La, La, Lucille," "Once A Plumber," and a hundred other shorter comedy hits. DIRECTED BY— Lyons and Moran. STORY BY— Lyons and Moran. SCENARIO BY— W. Scott Darling. SUPPORTING CAST— Lillian Hack ett, Joe McCreei-y and George French. LOCALE — Any American town after the passing of the Twentieth Amendment to the Constitution. TIME— 1925. THUMB-NAIL THEME— Story of a young bachelor in a Blue Law town who attempts to get married on Sunday to avoid paying the bachelor's tax of eighty per cent of his income; of his efforts to find a minister to "bootleg" the ceremony when the only amusement allowed on that day is hearing the church bells. DON'T JAZZ THE "BLUES"! ADVANCE NOTE Public stocks may be placed in front of the town hall if the events shown "Blue Sunday" the latest Lyons and Moran comedy which will be shown at the Theatre next ever come true after the passing of the Twentieth Amendment. SirUJl.GLUME One-sheet 'poster ivhich can be used for a lobby cut-out.