The Moving Picture Weekly (1920-1921)

30 THE MOVING PICTURE WEEKLY NOVEL BALLYHOO FOR "THE DIAMOND QUEEN" THE White House Theatre in Milwaukee is finding Universal serials the best kind of business pullers on what would otherwise be the slowest days of the week. The accompaning picture shows the banners and lobby display cards used to announce the start of "The Diamond Queen," starring Eileen Sedgwick. On the day that the first episode of this serial started, the last two reels of "The Flaming Disk," a Universal serial with Elmo Lincoln in the star role, was also shown. In addition to the posters and banners supplied by the Universal Exchange in Milwaukee for exploiting this picture, 0. L. Meiister, manager of the White House Theatre used several stunts of his own. Around the box office were draped skins of various animals found in the African jungles which form the locale for part of the serial, and over the box office on a throne sat a woman dressed to impersonate the Queen of the Diamonds. To the right of the Diamond Queen can be seen the figures of a lion and a monkey, and the men dressed in these skins attracted many passers^ Street ballylwo for "The Diamond Queen," staged by the White House Theatre, Milwaukee, Wis. Universal Star Called ''Girl ^A^ithout a Double JT has been said that everyone in the world has someone who looks exactly like them, but Eileen Sedgwick, the Universal Serial star, would seem to be the exception that proves the rule. Eileen Sedgwick is called by theatre-goers "The girl without a double." Not only have picture producers failed to find a girl whose unique type of beauty parallels that of Miss Sedgwick, but they have been unable to find a girl who will chance the physical risks she takes in the hazardous productions of Universal serials. When Miss Sedgwick was starred in "The Great Mystery" it was thought that the height of daring had been reached; but the star surpasses that record in her forthcoming serial, "The Diamond Queen." Working absolutely without a "double" and not availing herself of "trick" photography to cover up a hesitancy to risk her life. Miss Sedgwick does hair-raising feats of skill and daring throughout the entire eighteen episodes. Eileen Sedgwick started her dramatic career as the baby member of the famous "Five Sedgwicks," an independent dramatic company, which toured the country and made an enviable reputation for her father, mother, brother and sister Josie. Eileen, Josie and Edward, the brother, all of whom took up picture work several years tgo, have made a notable success. Eileen is regarded as the foremost serial star of the screen; Edward is a successful director, while Josie has attained popularity as a photoplayer. "The Diamond Queen" is a brilliant adaptation, by George F. Pyper and Eobert W. Roden, of the popular novel by Jacques Futrelle, "The Diamond Master," and was produced for Universal by Edward Kull. SEOeWICK MILWAUKEE, WIS., March 29th, 1921. Universal Film Exchanges, Inc., Milwaukee, Wisconsin. congratulations: "the DIAMOND QUEEN" is surely one wonderful serial. As you know, we played the first episode with the last episode of "The Flaming Disk" on March 27th-28th, and while I thought the results on the Lincoln serial were as big as they could be, I predict still more for the "Diamond Queen." Eileen Sedgwick is very well liked by our patrons, and I can bet it's going to be Eileen Sedgwick serials often, from now on, for the serial fans in Milwaukee — before they will be entirely satisfied. We are more than pleased with the business of the first two days. Very truly yours, O. L. MEISTER, Manager. WHITEHOUSE THEATRE.