The Moving Picture Weekly (1920-1921)

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Are You Insulted? UNIVERSAL has the reputation of having the most efficient exploitation department in the business. We have earned that reputation. We are proud of it. Exploitation "puts over" pictures. It makes the difference between breaking even and making a good profit. Pictures -\ Exploitation = profit: Every Universal feature has many carefully thoughtout exploitation ideas^ originated by experts and embodied in mats and cuts so that all an exhibitor has to do is to order the cuts or mats and use them in his papers. Many do. But, unfortunately, some exhibitors are not showmen and do not realize that exploitation will pay for itself many times over. Some exhibitors never use any aids at all except the posters and the lobby. Either these men don't appreciate the fine work which the Universal exploitation men have placed at their hand or they poohpooh the idea that anybody could think of a good exploitation stunt which had not occurred to them. Which are you, Mr.-I-Don't-Advertise, Unappreciative or Insulted? Whichever you are, forget your feelings and make money by using the ideas contained in the press books available at all Universal exchanges.