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Vol. 13, No. 19
The Moving Picture Weekly
23
Have Put Over ''Reputation
Letters of Praise
From Exhibitors
Toledo, Ohio, June 8, 1921,
Universal Film Exchange, Inc., New York City.
I consider "Reputation" one of the greatest productions that I have ever had the pleasure of showing, and I am pleased to state that the picture is now in its second week and doing a good business.
Give us more "Reputations" and I am sure all the exhibitors will be pleased. Yours truly,
HARVEY C. HORATER,
Managing Director, Alhambra Theatre.
Washington, D. C, May 4, 1921.
H. M. Berman,
General Manager of Exchanges, Universal Film Exchanges, Inc., 1600 Broadway, New York, N. Y.
Despite terrible weather, been raining incessantly since Sunday noon, with opposition such as ^'Man, Woman, Marriage," Madonnas and Men," "Sentimental Tommy," and "Without Limit," "Reputation" opened at Moore's Rialto to a knockout business, giving 100 per cent, satisfaction. Mr. Moore highly pleased... Washington Post, scion of American newspapers, proclaims it gteatest dramatic story ever told on Washington screen.
JULES LEVY.
Seattle, Wash., May 8, 1921.
H. M. Berman,
General Manager Exchanges, Universal Film Co., New York, N. Y.
Premiere of "Reputation" to-night established new record for attendance despite strongest opposition for months at other houses. Lined up a block three and four deep from opening show until ten o'clock. Patrons pronounce this real masterpiece, and undoubtedly Dean's best production. Greatest box-office attraction of the season, without any question, and since you have obliged us with this advanced booking feel you entitled to know real worth of picture in this territory.
CLEMMER THEATRE,
Claude Odom, . .. Manager.
CARLLAEMMLE;»res««i^
PRISCIUA DEAN
the great Vromta of
"REPUTATION
i~ lOirected bii STUART PATON
Set of Six Movie Cards To Be Used as a NovelUi/ Exploitation Stunt for "Reputation."
''Make Your Own Movie Cards
Popular witk Screen Patrons
THE extent to which novelties can be adapted to the exploitation of moving pictures is aptly demonstrated by a simple throwaway put out by Universal and used with great success by many exhibitors showing "Reputation," Pricilla Dean's new Universal-Jewel production.
Five poses of Miss Dean as "The London Flame," the striking character she portrays in "Reputation," were printed on a card, so chosen and so arranged that each successive one differed very slightly from the preceding one.
The card also bears instructions indicating that the pictures are to be cut out, clipped together in rotation, and ruffled, with the thumb and forefinger, like the old-fashioned prize-fight booklets.
WSen the Priscilla Dean cards are made into booklet form and operated with t|ie thumb, there. shown a brief moving picture of the star, her expression changing and her eyes flashing as they do in "Reputation."
The photo-bearing cards were made up so the exhibitor can put his theatre naBie and play date on each one. i
WERE YOU IN THE SAME BOAT?
i^'C'OOLISHLY I booked too many pictures last Fall. For this reason I was not able to take advantage of a lot of pictures that were offered to me, though I was satisfied that they were better than the ones I had booked."
—From an Exhibitor.