The Moving Picture Weekly (1916-1917)

52 THE MOVING PICTURE WEEKLY A REAL CIRCUS PARADE |N this page is reproduced a photograph of the Majestic Theatre of Ponca City, Okla., with Charles H. Barron in the foreground. The cut also shows his automobile and a bully parade which he organized for the purpose of advertising the firet episode of "Peg o' the Ring" on the opening day of that serial in his theatre. Mr. Barron wrote L. L. Hensley, manager of the Universal Film and Supply Company, Oklahoma City, from which he receives his service, a letter, and the major portion of it is reproduced herewith: "I will give you an idea of how I opened 'Peg o' the Ring.' I had a circus parade just before the matinee. I offered three prizes to the boys who had the best circus wagons in this parade. There were a number of entries, all of which I permitted to march in the parade. A regular circus clown from the 101 Ranch was also hired and he brought with him two trick donkeys to perform while the parade was being pulled off. "In order to give the parade the true 'Peg' character, a young lady on a sorrel horse, dressed as nearly as possible to represent 'Peg,' rode at the head of the procession. In order that this yoimg lady should not be recognized she wore a mask over her eyes. Four boys carried banners with the words 'Peg o' the Ring' at sufficient intervals in the parade so that the four words covered its entire extent. "At the end came my car with a banner draped over its entire surface. Inside was my piano player performing on a unafon, which represented the well-known calliope. The parade made a hit and brought an excellent crowd to my theatre. Majestic Theatre, Ponca, Okla. Cuntversal) Dear Sir — I AM "LIBERTY!" I am the Universal serial that enables the exhibitor to take advantage of the tremendous interest aroused by the Mexican situation. While our soldier boys are watchfully waiting for the word that shall send them hurtling over the line — While a hundred million people are breathlessly awaiting the news announcing our determination to end, once and for all, the Mexican menace— I, as the result of the tremendous expenditure on the part of my creator, the Universal Film Manufacturing Company, will bring to the people of the United States a first-hand knowledge of conditions along the border. WITH THl These pages show he have advertised '*Pc lower ones show a T ed by the Universal i Through the medium of my intensely exciting twenty weekly twoact episodes, I will iinfold a story that vnil reveal the nature of the people our men must contend with — their treachery and ferocity. Marie Walcamp, Jack Holt, Eddie Polo, will enact the central roles, while hundreds of soldiers, cowboys and Mexicans will take part in the most terrific battles ever screened. Book me and let me free you from all fear and worry of the Tyrant of bad business for twenty weeks. Book me NOW! Yours for success, "LIBERTY!" The above is a circular and teaser idea which was originated by ^ the Universal Exchange of New York. They have no patent on it and would feel highly complimented if any exhibitor outside their territory should see fit to copy it. There is one cut missing, to keep you guessing until the next Weekly comes out. Also on page fifty-four there will be found a number of suggestions which will help you to "put over" the next Universal serial. Qu^^ -H^tn^ ly^^-rJtix^ 7 I> CT U.F. EL. ^ N.t 1