The Moving Picture Weekly (1916-1917)

Record Details:

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People Know About **The Bugler of Alfiilers'' The inspiring BLUEBIRD Photoplay, "The Bugler of Algiers," is so vastly superior to any of the high class features on the market that BLUEBIRD (Inc.) has spent $7500.00 to boost it, so that all Exhibitors who book it, receive the direct benefit of this National Advertising campaign. 30,000,000 people have been told all about "The Bugler of Algiers" in the Saturday Evening Post. Three two-column full depth ads describing this remarkable play have been published so that 10,000,000 have read about it three different times. As an Exhibitor YOU KNOW that no feature concern in the < business has ever spent so much money in such a publication as (J the Saturday Evening Post to boost one play. You also know that no feature concern in the industry is spending $200,000 to I boost their productions as is BLUEBIRD (INC.). How, then, can any living Elxhibitor fail to understand and appreciate the results bound to come from this tremendous expenditure? BLUEIBIRD has only just started to popularize their productions. Big things yet unannounced are still to come, and they are ALL FOR YOU, MR. EXHIBITOR.