The Moving Picture Weekly (1916-1917)

Record Details:

Title:
The Moving Picture Weekly
Date:
1916-1917
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, The Moving Picture Weekly
Volume:
The Moving Picture Weekly (1916-1917)
Leaf #:
000652
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
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-THE MOVING PICTURE WEEKLY PISH TUSH (No. 152. Straight-from-the-Shoulder Talk by the President of the Universal Film Manufacturing Company.) iDITOR JOHNSTON, of the Motion Picture News, publishes some figures showing that 80 percent I of the moving picture theatres are small ones, seating 650 or less. --^"^^tMi-i These houses, he says, want ^^a little art, a little literature, a little drama, a little travel, a little fun, a little news." He then goes on to say that if the advertisements in the trade papers may be taken as a criterion the manufacturers today are ^'not meeting this broad and basic demand." Tut, tut, Mr. Johnston. Moreover, fie upon you! Don't you know, haven't you heard, haven't your reporters told you that the Universal prograim is just exactly what you specify—^a little art, a little literature, a little drama, a little travel, a little fun, a little news?" Mr. Johnston, pish, tush! And a couple of gee whizzes! Don't you realize that the Universal is about the ONLY MANUFACTURING CONCERN WHICH HAS NEVER FORGOTTEN THE LITTLE THEATRE? Don't you know that we have hammered, hammered and hammered home the fact that we regard the little theatre as the BACKBONE of the business. Haven't we said time after time that the Universal never got panicstricken, as some program concerns did, but kept furnishing short subjects of a quality superior to ninety percent of the big features?