The Moving Picture Weekly (1916-1917)

Record Details:

Title:
The Moving Picture Weekly
Date:
1916-1917
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, The Moving Picture Weekly
Volume:
The Moving Picture Weekly (1916-1917)
Leaf #:
000653
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
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■THE MOVING PICTURE WEEKLY . JOHNSTON! Pooh, Mr. Johnston, pooh twice! . Don't you know that every Monday night some forty or fifty of the best sets of brains in the moving picture business look at our whole program (several weeks in advance of release date) just to see that the week's program has just the right variety of art and literature and travel and drama and news and comedy? Don't you know that if the week's program contains too much of one and too little of another variety, it is changed and switched and pulled and hauled until it is PERFECTLY BALANCED? Editor Johnston, there is a great and growing trade paper known as the Motion Picture News. I advise you to read it carefully—its advertising columns and its news columns. You will then discover what thousands of exhibitors already know—namely, that the Universal program knows what the little theatre (as well as the big one) needs and furthermore IT SUPPLIES THAT NEED! The Universal, I honestly believe, is lie only manf acturer that has never, never, never forgotten the little theatre. Furthermore, the little theatres everywhere are flocking to the Universal program in a way that is positively EXCITING! Mr. Johnston, tut, tut! ! ! UNIVERSAL FILM MANUFACTURING COMPANY CARL LAEMMLE, President "The Largest Film Manutacturing Concern In the Universe" 1600 Broadway, New York