The Moving Picture Weekly (1916-1917)

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I CANADIAN NOTES. By W. A. BACH. -THE MOVING PICTURE WEEKLY 'S! QT. THOMAS, Can.— The Hotel Columbia, in St. Thomas, has been transformed into the Columbia Theatre by Mr. McLean, the owmer. The new house will seat 700 people, with two simplex machines and a gold fibre screen. Mr. Gerald Ruck, Special Representative of the Universal Company, in Toronto, has arranged for a firstclass service of Bluebirds, and Red Feather Features, and Universal Comedies. TORONTO.— The Canadian U n iversal Film Company's Head Office at Toronto has undergone considerable interior changes during the last week. There has been created a Projection Room and General Meeting Chamber. A special machine is in order and is being erected and all of the big features which the Universal Company is now bringing in, will be screened at their own office. The New Empire Theatre, at Timmins, Ont., had a most satisfactory opening, and Mr. Bardessono, proprietor, states he is more than pleased. Bluebird Features were used at the opening and will continue to be used as a regular program. Mr. Bud Lennon, Asst. Gen., Manager of the Universal Film Company in Canada, announces that L-KO Comedies will in all probability be showing at Loew's Theatre in this city within a very short time. Mr. King, of the Aster Theatre, has sold his interest in this house to Mr. Gillies, the owner of the building. Mr. Gillies is retaining Universal Service. Mr. G. M. Davidson, Accountant for Canada, of the Universal Company, is leaving for an extended trip throughout the Western Provinces, to make arrangements regarding the new accounting system which is being installed throughout the entire Universal Organization. According to Mr. W. A. Bach, of the Publicity Department, all supplies and advertising details for the new serial "The Purple Mask," will be manufactured in Canada. This will mean that Exhibitors using this serial will receive a much quicker service than ever before. The Publicity Department is getting out a little booklet entitled "Serial Suggestions," which deals with the handling of the serials in Canada. A complete advertising plan is also under way to popularize this serial by means of the Exhibitors and the Movie Fans. The Bulletin, The Trade Paper issued by the Publicity Service Department of Universal Company of Canada, has assumed a new size of sixteen pages and donned the dress of a magazine. It is stated that the advertising now running in the paper is very satisfactory and is producing very respectable revenue. Although issued by a film company, the paper is entirely non-partisan. This fact is responsible for its large success and popularity among the Exhibitors. Mr. Margetts, the Manager of The Canadian Universal Film Co., of this city, won the one hundred yard dash in a recent meet against Captain Morrow, the "Sporting Parson." The Doric Theatre Managers have made two interesting business arrangements during this week, which include the taking over of the Park Theatre, Toronto, and also of the Aster. The Film Trade in Toronto seems to be starting up into a series of small circuits and this combination of Doric, Park and Aster is the newest. The old King George Theatre of Toronto is now Bluebird Theatre, and the management is arranging to present a Bluebird Feature Program. Assistance is being given to the new theatre management in its publicity by the Publicity Service Department of the Canadian Universal Film Company of Toronto. At a meeting called by Mrs. Ambrose this afternoon plans were discussed for an elaborate moving picture to be called "What a Woman can Do," to show the women what thej'^ must do to prevent the closing down of factories for the want of helpers. Through the whole scenario is an interesting story, and the leading characters will be taken by clever professionals, Toronto women and their work forming the background. If any money is made over and above the cost of production, it is proposed to give it to a home for returned soldiers. DEPAETMENT MINNEAPOLIS LETTER. By FRED S. MEYER. W. L. Hester, manager of the Universal office at Fargo, N. D., was a Minneapolis visitor last week. He reports business picking up throughout the Dakotas, although the crop is none too good this year. The Hippodrome, St. Paul, Minn., advertises the Universal Program very extensively in the St. Paul papers. While vaudeville is the feature policy of the house, great stress is laid on the picture program and Mr. Bovey, the manager, believes in securing the best, namely Universal. S. T. O'Brien, reporter of the Laemmle office at Minneapolis, has gone and done it. What? Been married, of course. In addition to a great many other presents, a number of employees of the Universal office presented the Newlyweds with a beautiful gift. Manager Meyer also gave his salesman something to start housekeeping with. A very pleasant visit was paid this office by B. Lichtig, father of E. Lichtig, manager of the Universal Exchange, at Havana. Mr. Lichtig says that he is more than pleased to see Universal films so well represented throughout the country; the only places where Universal is not represented is where they have no picture theatres. The Minneapolis Daily News has one of the most alert Motion Picture Editors in the country and their Saturday edition contains a quarter section devoted exclusively to Motion Pictures. D. C. McClellan, reporter of the local Universal office is breaking all records in securing new business. Geo. W. McCloughlin now controls all theatres in Rice Lake, Wis., and uses Universal services in both. A case of good judgment, considering the fact that Mac has been a staunch Universal booster ever since he broke into the game. Nearly all local downtown theatres ran midnight shows on election night, giving Western Union returns. Unusually good business is reported by the managers. A great number of theatres in South Dakota are now running Sunday performances unmolested. Eventually the entire state will fall in line. J. H. Margoles, who handles the sales end of the local Universal office, is kept busy from morn till night looking after new customers. He is a mighty valuable asset to the management of this office and extremely well liked by the exhibitors. i