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Vol. 4.
NEW YORK, FEBRUARY 17, 1917.
No. 27
THE MOVING PICTURE WEEKLY
A Magazine for Exhibitors and others interested in films. Fublighed Weekly by the
MOVING PfCrtfRE WEEKLY PUBLISHING CO.. Inc.
Editorial Offices 1600 Broadway, N. Y.
Publication Offices 409 Pearl St., N. Y.
PAUL 6ULICK
M. WINKLER
Editor
Mnaic Editor
iBterriews
Interrieffrt
PETER PEPPER
MARJORIE HOWARD _
JOE BRANDT ^naincM Manaser
W. A. BACH Canadian RepresenUtiTe
GEO. H. BOWLES Kanaas Correspondent
JULIUS BERNHEIM. Minneapolis Corresp.
KINTARO SAKAMOTO-Japan Correspondent ROBERT S. DOMAN__London Correspondent CHARLES E. HASTIN6S....-Holland Corresp. BURTON RICE Paris Artist
Snbscrlptlon Price, $3.00 a year; Foreign, S3.60; Single Copies, 10c.
Table of Contents
Straight-from-the-Shoulder Talk 6-7
Scenes from "The Girl and the Crisis" 8
Scenes from the Animated Weekly 10
Filming Scientific Pictures 11
Scientific Principles Underlying "The Voice
on the Wire" 15
Forecasting "The Perils of the Secret
Service," by Marjorie Howard. 18-19
Universal Discovers Psycho Scenario Writer 23 Washington Society to See "The Eagle's
Wings" 27
Kathleen Hatfield Chosen "Miss Preparedness" 27
Bluebird Ideas 30
Canadian Notes by W. A. Bach 30-31
Stories of the One-Reel Photoplays ...32-33-34
Putting It Over 38
The Programs _ 39
Bluebird Music 40
Universal Music 41
Blue Ribbon Advance Notices 46-47
List of Universal Past Releases 48
1^
I HE next few weeks are bound to be momentous ones in Universal history. The week of March twelfth, for instance, sees not only the second of the great series, "The Perils of the Secret Service," written and directed by George Bronson Howard, but a novelty in Red Feather releases as well. This will be a double bill Red Feather, consisting of a wonderfullly powerful society drama, starring Cleo Madison, Roberta Wilson and Molly Malone. Three Red Feather stars in one film. The other is a Western comedy-drama with a dozen punches and a real surprise ending. Together "The Girl Who Lost" and "Border Wolves" make one of the strongest bills ever released as a Red Feather. The two are tied together into five reels and are advertised together on the posters. They will make the Padded Feature boosters sit up and take notice.
Then on March 12 also is the most wonderful of all serials, "The Voice on the Wire," with Ben Wilson. The Universal is certainly doing things these days. Just watch.
Stories of This Week
"After the Balled-Up Ball," L-Ko Feature 29
"A Bare Living," Victor Comedy „ 32
"A Dangerous Double," Imp Feature 28
"A Day in the Life of a Dog," Powers Ed. 32
"Down Went the Key," Nestor Comedy 33
"Heros of the Plains," Big U Drama 33
"Lost in the Streets of Paris," Rex Drama.. 32
"Rosie's Rancho," Joker Comedy 33
"Sin Unatoned," Laemmle Drama 3d
"The Buried Treasures of Ceylon," Powers
Educational _ 33
"The Come Back," Bison Feature 9
"The Fireman's Bride," Victor Com.-Dr ... 32
"The Folly of Fanchette," Imp Feature 26
"The Great Torpedo Secret," Gold Seal Feat. 17 "The Heart of Mary Ann," Victor Com.-Dr.. 33
"The Keeper of the Gate," Rex Drama 33
"The Man Who Took a Chance," Bluebird
Feature „ 20-21-35
"The Man Who Saved the Day," Big U 29
"The Purple Mask," "A Strange Discovery" 16
Universal Animated Weekly, No. 60 11
"War of the Tongs," Red Feather Feat.. 12-13