The Moving Picture Weekly (1916-1917)

THE MOVING PICTURE WEEKLY 15 With the News Weeklies TOPICAL PICTURES EVOKE APPLAUSE IN this issue of the Moving Picture Weekly, Mr. Laemmle in his Straight-from-the-Shoulder-Talk lays particular stress upon the unusual interest which the American public takes in its news reels, and the advantage which exhibitors should take of this fact. From the Universal standpoint, the wonderful success of the Animated Weekly decided the company to release another news reel and now the Universal Current Events is running the Animated Weekly a very close race for popularity. They are by all odds the most successful of Universal's short reel subjects as well as the most successful news reels on the market to-day. But lest the reader should think that Mr. Laemmle and the Moving Picture Weekly are biased in their opinions, let us look into this morning's paper and see what a critic of The Sun thinks of news reels. The following item is taken verbatim from the issue of Monday, July 16th, head and all. Newsy Actualities Surpass the "Feature Plays" on Screen Bills. Merciful abridgement of the socalled "feature" plays, both at the Rialto and the Strand, yesterday was not without its effect on the public at both theatres. Instead of the resigned indifference %vith which the spectators contemplate the progress of a "picture play" from one bit of fatuousness to another vnth the philosophic conviction that everything, however bad it may be, must eventually reach an end, there was a spirit of interest and enthusiasm throughout the exhibition of the " topical " views that almost brought the spectators to their feet in their fervent approval. Not all the pictures, either at the Strand or the Rialto, were of our own men abroad. Scenes in the rebellion in China, on the Russian front, in our own West and in the West Indies made up a series of pictorial delights which kept the spectators uncommonly interested throughout the performance. UNIVERSAL CURRENT EVENTS No. 10. UNIVERSAL ANIMATED WEEKLY No. 81. Giant Lens Now Safe In Mt. Wilson Observatory. — Dr. Ritchie, who spent seven years grinding the lens. — Mt. Wilson. Northwest Welcomes Belgium Commission.— Before leaving for "Somewhere in France," soldiers thrill crowds. — St. Paul, Minn. Sub-Titles. — Northwestern troops show training. — Portland, Oregon. Lincoln Park lake bridged by Co. B Engineers. — Los Angeles, Cal. Joy Riders Aboard Four-F ooted Terrors Flirt With Death. — California roundup gives Western cowboys and cowgirls chance to show nerve and skill. — San Jose, Cal. Mercy's Vanguards On Way To France Are Entertained In London. — American Medical Units in London. — London, England. When Pershing's Troops Arrived In France Food Awaited Them. — Modern grain carriers carried thousands of tons of supplies. — "Somewhere In France." Democratic French General Petain Is Idolized By His Men. — Official French war pictures. — "Somewhere In France." Cartoons by Hy. Mayer, World Famous Caricaturist. With Comfort Kits Recruits Leave For Navy. — Union Square adds another quota to hundreds already enlisted there. — New York City. Canadian Fighters From Front Honor "Pershing in France." — Famous picture shown to several hundred soldiers and sailors home on sick leave. — Montreal, Canada. Notables Gather At Elks' Convention.— Governors, Senators, Mayors and Sergeants — all regular fellows invade Boston, Mass. Recruiting Stimulated by Lavish Fireworks Display. — Riverside Park enjoy nightly treat for entire month. Chicago, III. Behind the Lines With France's "Blue Devils." — Famous fighters during breathing spell are caught by the camera. — On the French Front. Official French War Pictures. Sub-Titles. — Artillery behind the first line disguised guns against aeros. Army mission for firing line. Feeding time for man and beast. "The Uplift" of the Horse.— From open manhole, where he was imprisoned five hours, animal is rescued. — New York City. Sub-Title. — He went in f( t first — he came out the same way. Cartoons by Hy. Mayer, ^ 'Id Famous Caricaturist. Why do people buy newspapers? To read the news. It is gratifying this same curiosity that has made the Universal Animated Weekly leap into an immense popularity with the fans. No event of national importance can escape the all-seeing eye of the That's why it makes a hit with every one of your patrons. By all means book this feature for your theatre. Let the folks know which night each week they may expect to see Universal Animated Weekly, and you can feel certain that your theatre will be crowded. If your nearest UniV e r s a 1 Exchange hasn't a print, Jill in the coupon and we'll do the rest. Universal Animated Weekly, 1600 Broadway, N. Y. Gentlemen — Kindly send me Particulars j ^^^.^^^ Universal Animated Weekly. Name Address .. City State