We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
-THE MOVING PICTURE WEEKLY
13
GOOD SUMMER DIET
inadvisable to release light stuff during the summer because we figured that we had to give the people a constant succession of thrills in order to arouse their interest during the hot spells. WeVe turned right about face on this, and the present policy is by far the better one.
Whether youVe ever given it any thought or not, the fact remains that the Universal exhibitor has a decided advantage over all others in that he always has a bigger variety to select from than his competitor has. If we confined ourselves to Idd pictures it would be bad business. The same thing would be true if we confined ourselves to thrillers. So we strike a happy medium by serving just the proper dose of each kind each week.
The Universal not only offers the best balanced variety of weekly releases in the world, but it pays more attention to the exacting needs of the exhibitor every week of the year than any concern in the business.
Call at the nearest Universal exchange and take a look at some of the current releases, not only the kid pictures but the others. If you don't find exactly the summer program you want in the Universalis variety, then it simply doesn't exist anywhere.
Don't forget that the more you give the people what they want when they want it the more you will help in the nation-wide movement to "keep the movies moving" this summer — and the more money you will jam down into your jeans.
Universal Film Manufacturing Co.
CARL LAEMMLE, President
The Largest Film Manufacturing Concern in the Universe
1600 Broadway
New York