The Moving Picture Weekly (1916-1917)

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-THE » KIDDING Merta Sterling. Long Acre Will ^ NEW brand of comedies has made its appearance in the field, and promises to jump to the very top at once. Century Comedies were formed to feature the inimitable comedy star, formerly with the L-KO, Alice Howell, by all manner of means the funniest woman on the stage to-day. The comedies in which she appears have been made under the personal direction of J. G. Blystone, whose reputation as a comedy director has soared wonderfully in the last two years. Centur>' Comedies will be released in the United States by the Long: Acre Distributing Company, Mecca Building, New York City, and this company has issued invitations to a trade showing of three Alice Howell Century comedies. This trade showing will be held at the Broadway Theatre on Friday, July 27th, at 10:30 A. M., and the three comedies to be shown JRE WEEKLY With -33 JF any one thinks that the L-KOS cannot kid, take a look at "Blackboard and Blackmail," an extremely recent and interesting L-KO two-reel komedy. In it Phil Dunham and Merta Sterling play kid roles as showTi in our illustration on this page. Lucille Hutton happens to be the schoolteacher in this particular instance, but many times and often she has been one of the kids herself, and one of the first releases in which she ever appeared was extremely brightened by Lucille in the costume showTi at the right-hand side of this page. Leave it to Lucille to brighten up her comer. Merta Sterling's juvenile experience is in inverse ratio to her stage experience. When she came to L-KO several months ago as the heavy woman, the directors were content to make her act and look as heavy as possible. A month or so ago, however, the L-KO released a picture entitled "Her Daring, Tearing Ways." Her current release is entitled "The Little Fat Rascal," and her role is well exemplified by the illustration on this page and on the opposite page. Phil Dunham, another of L-KO's most dependable stars, has also achieved juvenile fame quite recently. The center illustration on this page shows Phil as a student. From that he branches out into a little girl in "The Fat Little Rascal." LONGACDC DIjmiDUTIMGf coj^PANr qey'iref vout f>re^r\.c^ at a. jpeaal TPADEjnOVING o'ih$ now Jamouf " Comedy cTtar Alice tlOWELLL^ at ffie BroadwdY TfiPdire on Friday July si^-h di lO^At^ ^tduppj •fo be cydown arc "Ball ooaati&y" •^uiorrioin.iac.s'' and'Hectuner NauCWy fWw Tor* Cirj the L-KOS Market Centuries are " Balloonitics," " Automaniacs " and "Neptune's Naughty Daughter." All of these are in two reels. There is a series of Alice Howell subjects being made now all of which will be up to the standard set by these three. The Long Acre Distributing Company intends to establish distributing offices over the whole United States and Canada, and these offices will be announced during the month of August. It is planned to release the first of the Century Comedies on or about September 1st, and due announcement of this definite release date will be made later. For the present the first office opened by the Long Acre Distributing Company is in New Yo'rk City in the Mecca Building, 48th Street and Broadway, and it is for the benefit of this distributin? office that the trade showing is held in the Broadway Theatre.