The Moving Picture Weekly (1916-1917)

THE MOVING PICTURE WEEKLY -35 Bluebird THE WORLD'S FINEST. Mr. Chas. F. Miller, Bluebird Photoplays, PittsburRh, Pa. Dear Mr. Miller — To-day I am playing my fifty-second Bluebird. They are fine. You have earned for yourself the slogan "The World's Finest Screen Productions." It is only necessary to mention that a play is a Bluebird, to mean that it is a good play. Many of my patrons have told me, "The Bluebird plays are all good. I like them." And they have proven what they say by coming out to see them, in such numbers that at times my theatre is not large enough to accommodate them. Among the more recent releases that have been particularly liked are: ,"We are French," which I think is one of the best plays I have ever played; Lynn Reynold's productions, the best of which "God's Crucible" holds my house record for attendance; and the Smalley's productions, especially "Saving the Family Name." Your policy of "The Play's the Thing" is, to my mind, the very best. Hoping that I will be able to break more records with them, I am Respectfully vours, J. M. CONNORS, Mgr., Regent Theatre, Washington, Pa. EACH ONE BETTER. Bluebird Photoplays, Inc., Los Angeles, Calif. Dear Sir — I wish after having for one year played Bluebird Photoplays at the Victoria Theatre, on Sunday of each week, to express my appreciation of their constantly increasing drawing power, excellent quality and popularity. It is indeed a pleasure to note your constant and successful endeavor to make each one better than the one before. Yours very trulv, J. D. IRWIN, Mgr., Victoria Theatre, Los Angeles, Cal. WENT OVER BIG. Bluebird Photoplays, Inc., Denver, Colo. Gentlemen — "God's Crucible," fine picture, went over good, patrons well pleased; if future Bluebird bookings are equal to this will build up good business on "Bluebird Day." Praise where praise is due. Yours very truly, S. L SHAFER, Crystal Theatre, Mitchell, Nebr. >■ >-< Everyone Reads Mafiiazines, Thars Why Everyone Likes Universal Screen Magazine You don't need to do any great amount of advertising to catch the fans' attention and get them to turn out on the night you show Universal Screen Magazine. You don't need to coax them — they are more than anxious to see each issue — with its interesting pictures on science, inventions, manufacturing industries, farming, cooking, and on other household affairs, plus a miracle in mud by Willie Hopkins. Every Issue Is a Hit Every issue will boost your program — will brighten up your dullest day — will return a handsome profit to you and make your reputation as a firstclass showman more solid with your patrons than it has ever been before. Don't overlook this money-maker— don't pass up this real feature. If your nearest Universal Exchange hasn't a print, fill in and return the coupon. Universal Screen Magazine, 1600 Broadway, New York City: Gentlemen — Send me at once Free Service of Universal Screen Magazine. Name Address Town Booklet Weekly >