The Moving Picture Weekly (1916-1917)

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-THE MOVING PICTURE WEEKLY •37 BLUEBIRD IDEAS For Violet Mersereau in "The Little Terror" m S the title implies, the leading role in this photoplay is a real "little terror." The heroine is a child of the circus, brought up on "the lot." She goes to live with a wealthy grandfather, who would make a so« ciety lady of her, but she cannot forsafe her hoydenish ways for those of the demure debutante. Capitalize on the circus ballyhoo. If you can secure circus stuff, do so. If not, get a Shetland pony or a small donkey. Have a little girl about fourteen or fifteen years old ride the donkey. Have her dressed as a circus rider. Following her have several small boys dressed as clowns. On each side of the donkey have banners reading : Society is just a Circus for Me! That's why thev call me "THE LITTLE TERROR" See me at the (name) Theatre (Day and date) Have the clowns pass out cards or throwaways reading as follows: It's a circus to see "THE LITTLE TERROR" For Franklin Farnum advance agent for a burlesque show, in his efforts to put over his show, finds himself in the maelstrom of politics — and love. The fight is on in Weston between the advocates of "Personal Rights" and "The Purity League." The show proves a flivver, but the youth wins his lady fair — so what matters it? Stage a teaser campaign of your own. Hire as many men and boys as you feel you can afford — two is the least you can use. Equip them equally with sandwich boards or pole signs as follows : We Demand Personal Rights We Want to See "THE CLEAN UP" at the (name) theatre) on (day and date) Members of the Purity League Will Fight for 'THE CLEAN UP" at the (name) theatre) on (day and date) try to be a sedate society deButante! Watch. {Tie fun at tRe (name) Theatre (Day and date) Decorate your lobby after the fashion of the "big top." Dress your ushers in circus garb — clown suits will do — and "The Little Terror" will get the money! Send the following letter to every name on your list. If you have no list get in touch at once with the publicity departrent of your Bluebird Exchange— they will be glad to assist you. It's4be Nysferifiis Lucky Card Have them pass out cards, reading: Personal Rights or Purity League Both factions stand for "THE CLEAN-UP." Franklyn Famum enters big debate at the (Name) Theatre on (Day and date) Copy for Letter: My Dear Friend: — A wealthy grandfather tried to make a society bud of a young girl whose life had been spent in a circus. But instead of changing the girl's inherent sweetness to artificial mannerisms, the love in her heart awakened the old man to thoughts of better things and made him really human. The hoyendish child was misunderstood at first, and thev called her "The Little Terror." But how she won her granddaddy over is beautiful to see. Violet Mersereau in the title role is cast absolutely true to type in this Bluebird Photoplay of love's endearing young charms. Her characterization of the little circus waif is real — there is nothing affected, no effort in portrayal — ^her work is spontaneous— bubbling in its brightness. To recommend this Bluebird is a pleasure — it's so human. I want you to see it and enjoy it as I have. (Day and date) is the day — do not forget it! Cordially yours, ( (Manager Sign Here), Manager (Name) Theatre. "The Clean-Up" Keep these signs on the streets continually— start about a week ahead with the two men each day and keep the town guessing. Get in touch with your local newspapermen and work up interesting stories as to what it's all about. Have the following postal card printed up in typical campaign style and mail to every name on your mailing list. Copy for postal card: Personal Rights or Purity League — Who will win in "The Clean Up?" Franklyn Farnum issues challenge to the Purity League for debate at the (name) Theatre (day and date) Be sure and attend. THE LITTLE FAT RASCAL.' (Continued from page 32.) runs off down the street balancing Mert on the top of the ladder. Pop overtakes them, and decides to send Mert to school. Ted has an accomplice, Melba Sundae, and he plans with her to meet at the school and kidnap Mert, the heiress. Melba arrives at the school the same time as Mert. The girls are all in overalls, and Melba puts on a wonderful silk pair. Phil arrives, too, he has followed Mert. The snobbish girls are horrid to Mert, but surround Phil. The mistress throws him out, so he disguises as a little girl and returns. Mert says he is her twin. The girls go to bed, and Melba stays up waiting for Ted. The mistress takes Phil to her room to comb his hair, and his wig comes off. He nans. Mert is kidnapped by Melba and Ted, and Phil sees this and follows them to the city. Meii; is taken to a cafe below the street level, and Phil slides through a manhole and gets in, too. Ted introduces Mert as the new dancer, and Phil comes to rescue her. There is a fight, and Mert is carried off in an auto. Phil takes a bicycle from a cop and gives chase. At last they are both caught in the safety catchers of the street-car.