The Moving Picture Weekly (1916-1917)

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42 -THE MOVING PICTURE WEEKLY wmwmm PULL YOU OUT dP A FINANCIAL HOLE REPEAT BOOKINGS is a business method for every business showman. Are you a business showman? Then answer for yourself if this isn't the most logical way to run your theatre: Book a powerful box-office attraction and run it for three days — pay for the attraction on a sliding scale of charges — get the benefit of word-of-mouth advertising which your patrons will give the play while it is shown in your house. In a nutshell this is the plan of REPEAT BOOKINGS. This is the good business method we urge you to adopt for your theatre. Can't you see the good business policy of this method? Then start REPEAT BOOKINGS with these three: Harry D. Carey in Lovers Lariar* a romantic drama of the East and West, novel in plot and direction. Rupert Julian and Louise Lovely in ^^Bettina Loved a Soldier^ the most beautiful love story ever told. Mary MacLaren and Phillips Smalley in **Saving the Family Name^^ a drama of family pride and a chorus girl. Produced by Lois Weber and Phillips Smalley. BLUEBIRD I Photoplays (Inc.) 1600 B'way, New York