The Moving Picture Weekly (1917-1918)

The Moving Picture Weekly A ilAGAZINE FOR MOTION . PICTURE EXHIBITORS Published Weekly by the MO\TNG PICTURE WEEKLY PUB. CO. 1600 BROADWAY. NEW YORK CITY Paul Gvuck, Editor Joe Bbaxdt. Bus. Mgr. (Copyright 1918. Unirersal Film Mfg. Co. All RighU Reserved) Vol. 6 MARCH .30, 1918 No. LYOXS-MORAN STAR COMEDIES ARE SCORING WONDERFUL SUCCESS. y^FTER waiting for three months for those wonderful comedians, Eddie Lyons and Lee Moran, to prepare the tremendous comedy drive on which they have just started, exhibitors and theatre patrons alike are falling before their magic fun like leaves before an autumn gale. Seldom has a more decisive victory been scored than that of "A Pigskin Hero," the first of the new Lyons-Moran Star Comedies. On account of the wonderful popularity of the stars, it enjoyed a number of pre-release runs of an entire week each. Eddie Lyons and Lee Moran are household words all over the world, for they do not rely for success upon artificial tricks, pie-throwing, slapstick, smutty situations, or any other refuge of the humor impoverished comedians and laughless comedy brands. Their comedy is natural, their fun wholesome and sustained, and their success absolutely deserved. When these two established favorites, with five years of unabated success and useful experience behind them in Nestor Comedies, decided to make a superior brand of comedies for the larger market, they mapped out a plan, made ample provision for a line of comedies that would be worth more money to exhibitors than Nestors, and made certain that they had in a hand a dozen comedies which came up to the standard they had set before they permitted a single one to be released. One of their first decisions was to employ Capt. Leslie T. Peacocke to write the scenarios. Then they engaged Edith Roberts as leading lady. Capt. Peacocke is in all probability the best-known and most successful writer of comedy for the screen in the entire countrj'. He has been a director himself, and therefore has a double value. Little Miss Roberts, though only seventeen years old, has had more than three years film experience, and understands the peculiar requirements of Lyons-Moran comedy better than any actress who ever worked with the famous pair. With all these important adjuncts settled, the success of the LyonsMoran Star Comedies was assured. To cash in on these new comedies, and there are fewer and fewer such brands, all an exhibitor has to do is to book it. Theyll do the rest. INTEREST IMMENSE IN BOY .SCOUT SERLAL. J^OTION picture screen possibilities provided by modem, or even ancient, art finds interesting examples in the ten-reel photoplay produced in England under the personal supervision of Sir Robert S. S. Baden-Powell entitled "Boy Scouts to the Bescoe or Aids of the Nation," and to be released April loth by the Universal Film Company under the auspices and \rith the co-operation of the Boy Scouts of America. "Pwaw Material," by the late Ernest S. Carios, who has been killed in action in the present European war, is shown in the cut herewith as reproduced in animated pictures witih the characters in the Baden-Powell photoplay. "If I Were a Boy Again" is another animated copy of a painting by Mr. Carlos, used in the photoplay. Already there is intense interest in this photoplay serial throughout the United States, as there was, and still is, in England, where it is one of the most popular ofiFerings in the cihemas. The Boy Scouts in every community are hanA^Hi together to give aU the aid in their power to exhibitors booking the serial. FOR YOUNG AND OLD. "DOY SCOUTS TO THE RESCUE OR AIDS OF THE NATION." ■Universal's new serial, produced under the supervision of Sir Ro4>ert S. S. Baden-Powell, with an exceptionally clever cast of juvenile profeasional actors, supported by members of Use British Boy Scouts, prorides in five thrilling episodes a story that will appeal to everybody and cBtertain adults as well as yoaagalaa. Hie first episode wiU be dunm at the Theatre on and on every for five wedcs. The plot traces the deviltry of a wicked traveling gypsy, who is so ingenious in thinking up evil schemes that it takes the entire body of Scoot troops to suppress him He steals horses, abuses his adopted son, kidnaps good little boys and finally winds up with a series of nmusLtuus plots against the govemnMnt, irfddi is deverly discovered and gloiioosly fmled is always entertaining, freqoentiy amusing and often tou<£iag. The Famous Painting, "Rave Material." Movieized.