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THE MOVING PICTURE WEEKLY
15 READ THESE
CAN'T BUCK BLUEBIRDS.
The finest writer in the world can't describe an industry so that the reader will actually see the wheels go around. But your patrons can see the wheels go around and every other part of a manufacturing process through
HOLD A SCREEN MAGAZINE NIGHT. Set aside one night each week and call it your MAGAZINE NIGHT. Start with a feature— then run SCREEN MAGAZINE— and close with a comedy. This will give your audience in picture form the same kind of material they would get by purchasing a printed magazine — except that your MAGAZINE NIGHT will be far more interesting to them.
Try out this idea. If your nearest Universal Exchange hasn't a print, fill in and return the coupon.
Universal Screen Magazine, 1600 Broadway, New York City:
Gentlemen — Send me at once Free Booklet Weekly Service of Universal Screen Magazine.
Name
Theatre
Town
Bluebird Photoplays, Inc., Dallas, Texas: Gentlemen — We beg to advise we think Bluebird Photoplays are the thing. In fact, we will take a Bluebird feature and compete with any other class of film. One competitor told your representative as well as others that it was useless to try to go against Bluebirds.
Yours very truly, REESING & COMPANY, Per C. H. Reesing, Mgr. Dallas, Texas.
THK K The nysterious
I III) I) Lucky Card
BLUEBIRDS BALANCE.
Bluebird Photoplays, Inc.,
New York, N. Y.:
Gentlemen — As to our opinion of Bluebirds, I can freely give you this and give it to you honestly. About six months ago we tried out two or three of your pictures, included in which were "The Eye of God" and "Love's Lariat." They gave such universal satisfaction that we have been using them almost exclusively ever since for our Wednesday and Thursday program, although there have been a few cases where we have laid them off to play some special features or other brands.
We use the Triangle on Monday. Tuesday, Fridav and Saturday, and frankly, I feel that the Bluebird pictures balance out a week that it would be hard to replace with any other two programs.
Yours verv truly,
C. A. LICK, Mgr. New Theatre.
Fort Smith, Ark.