The Moving Picture Weekly (1917-1919)

42 THE MOVING PICTURE WEEKLY BLUEBIRD IDEAS for "MOTHER O' MINE" WO sweeter story than "MOTHER 0' MINE" has ever been told. It's a story of home and mother that will be remembered long after the observer has forgotten any nunroer of the socalled "million-dollar" spectacles. The best bet in putting this Bluebird Extraordinary over, Is to get the co-operation of every civic and uplift organization in your community. Start a "Mother's Dav" or a "Remember Mother Day." By means of your newspaper and other advertising mediums, start a campaign urging every son and every daughter to do some special deed that will make the little mother at home specially happy. The department stores, the florists, the jewelry establishments, etc., will undoubtedly be delighted to co-operate with you in your effort to put the "Remember Mother Day" over with a big bang. If you are a newspaper advertiser suggest to the advertising manager of the papers in which you advertise, the idea of getting up a "Mother's Day" advertising section. If a page is devoted to the idea, you'own ad. should occupy the center of the page, so as to form the foundation for all the surrounding advertisements. If you can effect a reasonable arrangement with a florist, offer to present a carnation, the flower adopted as the official emblem in those states where "Mother's Day" is an established institution, to every mother who attends the showing of "MOTHER 0' MINE." If a military encampment, or an armory, is in the vicinity of your theatre, make a special appeal to the soldiers who have volunteered to go to the front. For that matter, it would be worth your while from an advertising standpoint, to give a special presentation of this Bluebird to the enlisted men, admitting them free during certain hours. Over in France and England, the idea of finding "mothers" for those soldiers who have none, has grown tremendously. Get the local organizations interested in this idea, so that those boys who have no mothers, or who are far from home, may be "adopted" by those loving souls who are glad to extend to the soldier boys in their community the wholesome care and tender affection that they hope to have extended to their own boys who are serving the flag at some distant point. Have the following copy multi graphed or printed on a one-cent postal and mail to all the people whose names are on your mailing list. If you lack one of these lists, get in touch with the publicity department at your Bluebird Exchange and ask for help in compiling one. THIS ASSISTANCE IS FREE. YOU, Madam! YOU, Mr. Man! What have YOU done this day to make the little gray mother at home HAPPIER? At the (name of theatre) on (day and date) will be shown the Bluebird Extraordinary "MOTHER O' MINE" It's the story of the man who had the most wonderful mother in the world — the kind of a mother that you and I have — and of what happened when false pride caused him to do something that hurt her. See "MOTHER 0' MINE." It will make you doubly appreciate the mother at home — or bring back a flood of memories of the mother that is gone. HELEN GIBSON " "A Pe i HELEN GIBSON does stunts in this picture that will fairly take your breath away. How she does them and comes up smiling after is a mystery that possibly only Helen herself could solve. In this Gold Seal three-reeler she is the daughter of an honest and prosperous rancher on the Border, who is asked by some strangers for permission to store some property in his barn. This is granted, when it is learned that there are smugglers in the neighborhood. The news comes from Helen's sweetheart, Val Paul, a secret service operative. It develops that the stored box is opium and Val lays for the gang. He is bested in a tremendous fight, put aboard a freight train and the gang think they have won. But they haven't counted on Helen, who, at a mad gallop, overtakes the train, jumps aboard from her horse, and after a perilous leap to and from a bridge and the fast train rescues her lover.