The Moving Picture Weekly (1917-1919)

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-THE MOVING PICTURE WEEKLY -17 How They Go After Universal Pictures YOU WERE. SPEtDiNG EH? I J— — "TJY^J, HARRY CAREY IN*A GUN :ouNG MAN, TELL ME-WHY <30 MlUtl) AM HOUR f WHEN X HEARD THAT WELL US THIS WAY, 3UD<a E I WAS Out OF TOW N 3^1^ 3.C0R&ETT HE WWO\Ght t-A AN" «E OV4 AT HE STRAViO TODAYAND I JU5T HAD TO G.E.T HER-t TO SEE. TH05E PlCTURE.5 The Strand buys Universal first runs in Charlotte, and has been tiaving great success with pictures like those in which Carey stars, and with the Universal serials. They have booked "The Lion Man." PUBLICITY MEN AWARDED PRIZES IN $6,0000 DRIVE. THE publicity prizes incidental to the $6,000 Universal Holiday Season contest, have just been announced. When Universal staged the big money contest, an extra sum was set aside to be awarded for the best publicity work done among the various exchanges. This sum was separate and distinct from any of the $6,000 in prizes. The publicity men were counted as salesmen as they actually are in order to share in the prizes. The publicity prizes are in addition to the contest money. The first prize of $50 has been awarded to J. A. Daly of the Charlotte. N. C, office who did exceptionally good work in making the contest a huge success. Second prize of $25 was captured by Dean Collins of the Portland, Oregon, exchange, who ran Daly a very close race. Mr. Engle, of the St. Louis, Ben Westland, of the San Francisco, and George DeKruif of the Chicago offices received honorable mention. All of the Universal publicity men did very fine work in all parts of the country. The Holiday Season idea was new and went over very strong. Governors, mayors, ministers and public societies backed and boosted it, while newspapers cooperated. In Portland the Chamber of Commerce awarded $350 in prizes to school children on their own accord and scores of instances of a like nature might be cited. The plan of exploiting good pictures in connection with the idea of happiness, good cheer and a Universal Season covered the smallest town and the largest cities. The exhibitors benefitted accordingly on account of the large amount of publicity attendant to the campaign. CAREY DRAWS WELL IN THE FRISCO WIGWAM THEATRE. THE line-up shown in front of the * WIGWAM THEATRE, San Francisco, was not attracted by the first local showing of HARRY CAREY in "AN ACE OF THE SADDLE." The Wigwam is a second run house. The attraction had just finished a week's run at the Frolic Theatre, a very big downtown house, just three days before the Wigwam showing. The Wigwam is in what is known as the Mission District (residential) and is operated by Pincus & Bauer, with Jos. Bauer, resident manager. Mr. Bauer may be seen in the centre of the picture with his hat off and his hands in an I-did-not-expect-to-becalled-on-for-a-speech attitude. He may be justly proud of his house, for it has an excellent reputation in its own locality, and has built it up by the high class and sure fire pictures the house has played. Wigwam Theatre of San Francisco plays Carey to capacity, and they don't buy first runs either.