The Moving Picture Weekly (1917-1919)

The Moving Picture Weekly A MAGAZINE FOR MOTION PICTURE EXHIBITORS Published Weekly by the MOVING PICTURE WEEKLY PUB. CO. 1600 BROADWAY, NEW YORK CITY Paul Gulick, Editor. Tarkington Baker, Bus. Mgr. (Copyright, 1920, Universal Film Mfg. Co. All Rights Reserved.) Vol. 9 FEBRUARY 7, 1920. No. 2< J) JEWEL WEEK .THIS is Jewei Week. That means that the Jewel Company is making a concentrated attempt to show exhibitors that there is a Jewel that will fit every house in the land. The Jewel people feel that once an exhibitor has been shown, he is a constant patron of Jewel Productions. Jewel can be doing even more than it is doing to make profit for exhibitors, and the salesmen are not fulfilling their mission if they do not show you, Mr. Exhibitor — Who — Has — Not — Used — Jewels, that it is vastly to your advantage to do so. That's the reason there is nothing but Jewel advertising in this number of the Moving Picture Weekly. So when the Jewel salesman comes in to see you, don't be too busy to see him. His business is your business. He has a fifty-fifty proposition to put up to you and no other kind of a contract is of any interest to a business man. Let him show you how it is just as much money in your pocket to book Jewels as it is in the pocket of the Jewel Company to have you book them. But at the same time we are under the necessity of copyrighting the first episode of the Great Lincoln Serial "Elmo the Fearless," starring that superb star of "Elmo the Mighty," Elmo Lincoln. Here it is: Elmo Lincoln m "Elmo the Fearl ■pWO prospectors in the employ of Robert Stilwell, locate a vein of rich ore in the Big Bear Lumberlands. Stilwell, who is the president and controlling owner of the Big Bear Trading Co., has told his attorney, Paul Horton of the possibility of the "find," but as such a discovery in that part of the country is unlikely, Horton laughs at the idea. However, he wires Guy Hatherton, the Superintendent at the Big Bear Mills, to keep an eye on the prospectors. The strike is made and Guy attempts to bribe the prospectors to keep the news from Stilwell. Honest and loyal, they refuse, and during the argument, Guy and a fellow employe shoot one of the miners. His companion escapes with a photograph of the location of the vein taken just as the shot was fired. Realizing that the photograph also shows the murder, Guy decides that the plate must be secured. He sends Dan in pursuit, and wires Horton about the discovery of the vein. The miner's car goes over a cliff. He is killed and the car destroyed by fire. Just before the accident, the miner realizes that capture is inevitable and throws the plate away. It is picked up by a mysterious horseman, Story by Henry Arthur Gooden, Directed by J. P. McGowan. Produced by the Great Western Producing Company. Episode 1 "The Wreck of the Santiam." Copyright 1920 by Universal Film Mfg. Co. The Stranger Elmo Lincoln Edith Stilwell Louise Lorraine Robert Stilwell, her father William Chapman Paul Horton Ray Watson Dan Bulger Frank Ellis Guy Hatherton Gordon McGregor Checko V. L. Barnes masked in black, who takes it to StilwelFs home and leaves it on the library table. Unable to find the plate, Dan decides that it was destroyed in the fire. He hurries into town and tells the story to Paul Horton, who with two business associates, go at once to Stilwell's home to see what they can find out. Stilwell, unaware that his attorney is crooked, talks freely about the new ess mine, the news of which has come to him in a telegram the miner had managed to send him. While they are discussing the loss of the plate, Edith, Stilwell's daughter, discovers that the print is in her father's hands. Horton had been sitting at the table and had done some figuring on what he thought was a scrap of paper lying there, not realizing that it was the print, lying face down. Passing it to Stilwell, he had just declared that he and his friends had taken Stilwell's word about the mine and that if the plate did not turn up it would mean the loss of a million dollars. It is at this moment that the plate is discovered on the table. Mystified as to how it got there, Stilwell tells Horton that he will leave for Big Bear in the morning to investigate the situation. Horton, chagrined to find that the plate has actually reached the man he plans to rob, sends word to Dan to get hold of the plate and prevent Stilwell from reaching Big Bear. During all this, Elmo, a stranger from no one knows where, has arrived at the Barbary Coast and puts up at the boarding house of Checko the Crimp. He is shanghaied on board the steamer Santiam as a deck hand, and so meets Stilwell and his daughter. Dan incites a mutiny, in the hopes of making a change to get hold of the plate which he has seen Stilwell place in the ship's safe. The steamer catches fire and is blown up.