The Moving Picture Weekly (1918-1919)

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The Moving Picture Weekly A MAGAZINE FOR MOTION PICTURE EXHIBITORS Published Weekly by the MOVING PICTURE WEEKLYPUB. CO. 1600 BROADWAY, NEW YORK CITY Paul Gulick, Editor Joe Brandt, Bus. Mgr {Copyright 1918, Universal Film Mfg. Co. All Rights Reserved) Vol. 7. JANUARY 4, 1919. No. 20 "HEART OF HUMANITY" SCORES TREMENDOUS TRIUMPH ^ STEADY, heavy rain, which began early in the morning and continued without let-up for almost twenty-four hours, failed to cui-b the spirits of New Yorkers, who came in large crowds to see the initial presentations of Allen Holubar's "The Heart of Humanity" at the Broadway Theater Sunday, December 22. Despite the rain and conditions under foot the big Jewel production was exhibited three times the first day to overflow crowds on each occasion. Twice in the afternoon Manager M. Kashin was forced to put out the S. R. 0. sign, and in the evening a de luxe presentation drew a third capacity house. In the evening Miss Dorothy Phillips, star of the production, with her husband, Director Allen Holubar, attended the showing of the film and was presented to the audience. Miss Phillips' cold prevented her delivering any address, and her short speech was simple and effective. Her words were greeted with an ovation that lasted several minutes. It was her initial personal appearance before a Broadway photoplay audience, and judging from the reception accorded her she has a host of enthusiastic followers among Gotham's photoplay attending public. To say the least the presentation of "The Heart of Humanity" at the Broadway is one of the most artistic and effective ever seen at a downtown theater. The overture for "The Heart of Humanity" engagement is Von Suppe's "The Light Cavalry," which the Broadway Concert Orchestra, conducted by James C. Bradford, plays with spirit and artistry. The overture is followed by the "Broadway Topical Digest" and "Topic of the Day," obtained from Universal weeklies. A recitation, "Poppies in Flanders Field" and the presentation of "The Heart of Humanity" follow. Conductor Bradford has arranged the musical score for the feature, and his selections are cleverly blended by his orchestra. Of the Holubar superdrama. little has been said to date. The following facts, supplied by Mr. Holubar, give a vague idea of the production. The film has been over eleven months in the course of preparation and it is expected that another month will pass before the gigantic advertising and publicity campaign that is to back the national distribution of the film will be complete. Over 300,000 feet of film were TITLES FOR CURRENT EVENTS ON PAGE OPPOSITE. 1 An American Dough Boy • receives the Military Cross from the hand of King George. *> A trophy of the invulner^* able Hindenburf Line, captured by the British. ^ Secretary of War Baker ^* decorates General Peyton C. March, Chief of the General Staff, with a Distinguished Service Medal. A One of the last pictures ^* made by the Signal Corps photographer of the Dough Boys advancing with gas masks and rapid fire rifles in the Metz Sector. Headquarters of the Pigeon Flying Corps at American supply base. g Supplies for the men at the Front ceased their feverish activity as soon as the armistice was declared. used to obtain the choice scenes that now comprise the feature. Universal executives maintain that "The Heart of Humanity" is not only the biggest Universal production but a drama with a more impressive, broader scope than any yet seen on the screen. Hundreds of men and women were employed in preparing the trenches for the action and participating in the action before the cameras. The cast was selected only after a thorough search for the best "types" available. Miss Phillips never has been seen to better advantage on the screen (and Mr. Holubar should know) and William Stowell presents his best screen efforts (which he admits). The scenario was prepared by Mr. Holubar and Olga Scholl, the entire production photographed in California, near Universal City, by three cameramen — Fred Granville, Harold Janes asd King Gray. Frank Lawrence and Viola Mallory edited and cut the negative. Sergeant Sidney Flowers of the Canadian Army assisted Director Holubar with the technical direction of the photodrama. The principal players are Dorothy Phillips, widely kno\^Ti through her great success in Universal productions as Nanette; William Stowell is seen as John Patricia, eldest son of the widow Patricia, which character is played by Mrs. Marcaret Mann. Eric von Stroheim, previously seen in "Panthea," "The Unbeliever." "The Hun Within" and "Hearts of the World," is seen as Lieut. Eric von Eberhardj, a Him commander. Robert Anderson, who won fame as "M'sieu Cuckoo" in "Hearts of the World," is seen as Paul Patricia, Lloyd Hughes as Jules, Frank Braidwood as Maurice and George Hackathom as Louis. Pat O'Malley, formerly Pauline Frederick's leading man, is seen as Clancy, an IrishAmerican, and Walt Whitman is cast as Father Michael, prior of the Canadian woodland settlement. The following paragraphs are excerpts from reviews by New York press critics: "... their interest was held from the first scene to the last, and more than once they burst forth into applause much too enthusiastic to be discounted as merely perfunctory and polite. They liked the picture. There is no doubt of that. . . . Allen liolubar, who directed it, did his work with independent intelligence, care and skill that make 'The Heart of Humanity' a distinct achievement^ of iiiotion picture creation. . — New York Times. "... Miss Phillips does as fine work right here as we have ever seen upon the screen. There is sincerity, a sweetness and gentleness about her that is satisfying and her wonderfully expressive face is very lovely. . . . Our advice is so see {Continued on Page 27.)