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The Moving Picture Weekly
A MAGAZINE FOR MOTION PICTURE EXHIBITORS
Published Weekly by the MOVING PICTURE WEEKLY PUB. COo 1600 BROADWAY, NEW YORK CITY
Paul Gulick, Editor. Tarkington Baker, Bus. Mgr.
{Copyright 1919, Universal Film Mfg. Co. All Rights Reserved)
VOL. 9
SEPTEMBER 13, 1919.
NO. 4
'The Wildcat" Reaches London
Priscilla Dean, Universal's dynamic star, who has just signed another longterm contract with the Universal, is making a typical Dean conquest of England. "The Wildcat of Paris" was taken by the celebrated British distributor, "Ruffell's," who is initiating a big advertising campaign for her.
NEW USE FOUND
FOR COLORED ADS.
pRED LEONARD, of the Glenwood Amusement Company, of Indianapolis, Ind., discovered a new use for the advertisements printed in the Moving Picture Weekly when he played "The Spitfire of Seville," the Universal production featuring Hedda Nova, at the Riato Theatre, Indianapolis, recently. Leonard cut out the highly-colored ads which had been printed in the Moving Picture Weekly, had his artist do the lettering, then mountered the "cut-outs" and placed them in his lobby. The cut-outs made the most attractive kind of a display.
In addition to this, Leonard, despite the fact that the Rialto plays vaudeville in addition to some feature picture, featured "The Spitfire" in his advertising above his vaudeville, taking an extra amount of space in all of the Indianapolis papers. However, his efforts were well worth while, as bigger business during the four days that he played the picture resulted.
MOVIE MONK ON RAMPAGE.
AS the result of a three day's rampage in which time he wrecked his trainer's quarters at the Universal City arena, Joe Martin, the famous orang-outang of the screen, is now under constant Surveillance.
Because the uncanny animal tore the door from its hinges, unlocked the wolves' cage, freed the elephant and created general havoc at the world's film capital, a close watch is kept over his quarters.
Jack Ketch, a splendid example of the Malamute dog, named for the notorious hangman of old England, has been assigned by A. C. Stecker, trainer-in-chief, to stand guard over Joe's door.
With teeth like a shark, weight to hold his own, and a battle record that shames the Malamute colony at Universal City, Jack Ketch is just the animal to make sure that Joe Martin does not escape again.
If Joe could catch the animal he could tear him to pieces with his powerful hands, but the wily dog relies on his speed and sharp teeth. All night Jack Ketch sits out in front of Joe's cage, much to the annoyance of that cultured star of the screen.