The Moving Picture Weekly (1919-1922)

Vol. 15, No. 12 The Moving Picture Weekly 33 Travels the Road of Fun" Published weekly, its sole aim being better acquaintanceship with Century®Comedies The Engineer David Bader Brownie, Our Wonder Dog, Packed 'Em In OUT in Ohio, in the city of Hillsboro, there's a livewire manager by the name of George A. Rea. His theatre, the Orpheum-Forum, is one of the finest in the little city of Hillsboro — and he packs 'em in. During a week's run, recently, of our wonder dog's latest sensation "Mutts," Rea ran slides, used banners, ran ads and let the whole city know that Brownie was worth seeing. And his letter, which he sent us by Special Delivery, told us that he packed 'em in with ease. The outstanding feature of Mr. Rea's Century Comedy campaign was the running of a three-inch ad in the Lost and Found Section of the leading newspaper. It simply said that a dog by the name of Brownie could be found at the Orpheum-Forum Theatre on the date of the playir < of the picture "Mutts." Here's an idea worth using — and here's thanking Rea for the many exhibitors we know will use this clever stunt. Three Century Comedies Part of Chicago Revival OUT in Chicago the extensive Ascher Circuit is putting on a Revival Week in all of their beautiful first run houses. Features that played repeatedly, and most successfully, make up the program for the week. Century Comedies make up part of this program, as revived comedies of proved success. Among the Century Comedies that will play the Ascher Circuit are Harry Sweet's "Two of a Kind," Lee Moran's "The Touchdown" and Brownie's "Cheerful Credit." Let this Revival Week help you in your planning, and let the Reviving of these proved Centuries guide you to choose the type of comedies that will play again and again with equal success. "The Little Rascal" Plays At New York's Rivoli ONCE more Baby Peggy steps into the limelight of New York's Broadway. Once more Baby Peggy's now-famous name goes up into electric lights on the Great White Way, and again the New York newspapers (the hardest critics in the world to please, by the way!) gave her the praise which she has won for herself from the day she starred in her first Century Comedy. Again Century has made a comedy that will play every first run house in the United States, just as "Peggy Be Good" (formerly "Peggy Behave") did! Again Baby Peggy will bring in every moviegoer that knows she will play in your theatre. So after you've booked our little star's latest and best, let them know that you're playing it. Get out all the old publicity — and there's stacks of it — and yell at the top of your voice. The "kid" will bring 'em in quicker than a traveling circus, and your patrons know it. So, when you play her next, "The Little Rascal," tell them New York's Rivoli and Grauman's Million Dollar Theatre played it a whole week each. Sid Grauman Saying It With Prologues EVERY large city has its genius-exhibitor, and Los Angeles is far from the exception. On the Coast we have Sid Grauman, ultra showman. Sid Grauman mixes his ideas with features, short stuff and comedies. Century Comedies, which are playing Grauman's beautiful Million Dollar and Rialto Theatres with extraordinary success, in many instances are being put on with a prologue especially prepared for the comedy. In the instance of Brownie's "Mutts" he used a prologue that featured only dogs. Not a human was used in this prologue, which carried the spirit of "Mutts" — which likewise features not a human being. Again when Grauman played Brownie's newest Century, "Some Class," he staged a prologue to the comedy and called it "At the Old School House." In his prologue Grauman showed a school-room, and this again carried the spirit of Brownie's latest release. In his comedy "Some Class" most of the action takes place in the class room of a rural school. Saying it with prologues, by the most notable of famous exhibitors is a mighty fine incentive to other showmen. Send Your Name In and Win a Cash Prize — $7,000 In Awards.