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26
The Moving Picture Weekly
May 27, 1922
Four Enterprising Showmen
Phil Gersdorf, Manager of the Palace Theatre, Macon, Ga., Arranged for This Window Display in One of the Most Important Stores in His City. Mr. Gersdorf Is One of This Week's Fifty-Dollar Prize Winners
STARTING the second month of Universale $7,000 Cash Prize Contest for Exploitation Ideas on "The Adventures of Robinson Crusoe," the judges were confronted by a greater number of contestants than ever before. Judging by the increasing number of exploitation campaigns submitted by exhibitors throughout the United States and Canada, the value of worth-while showmanship in bolstering box-office receipts is rapidly being recognized by countless theatre managers who hitherto had not realized the vast possibilities of serial exploitation. Of the scores of enterprising showmen who submitted descriptions of their campaigns for putting over the opening chapters of
THESE FOUR EXHIBITORS RECEIVE $50.00 APIECE
Robert Harmon,
Knickerbocker Theatre, ■ Columbus, Ohio Harvey Williams,
Beach Theatre,
Toronto, Canada
Andy F. Battiston, Lyric Theatre,
Yukon, Pennsylvania
Phil Gersdorf,
Palace Theatre,
Macon, Georgia
"The Adventures of Robinson Crusoe," the following are awarded this week's four prizes of fifty dollars each: Robert Harmon, Knickerbocker Theatre. Columbus, O.; Harvey Williams, Allen Beach Theatre, Toronto, Can.; Andy F. Battiston, Lyric Theatre, Yukon, Pa., and Phil Gersdorf, Palace Theatre, Macon, Ga. Honorable mention should be given to many exhibitors whose campaigns, although excellent in many respects, were not so thorough as those of the week's prize winners. The outstanding exhibitors receiving honorable mention this week are: George J. Schade, Schade Theatre, Sandusky, O.; H. D. McBride, Laughlin Theatre, Long Beach, Cal.; O. H. Brown, Palace Theatre, Wau
Cuddle Up to Universal!