Moving Picture World (Mar-Dec 1907)

THE MOVING PICTURE WORLD. 227 Published Every Saturday. The World Photographic Publishing Company, New Yorli. Alfred H. Saunders, Editor. J. P. Chalmers, Associate Editor and Business Manager. Vol. 1., JUNE 15th. No. 15. SUBSCRIPTION PRICE : Two dollars a year in advance. Postage free to all subscribers in the United States, Canada, Mexico Hawaii, Porto Rico and the Phillipine Islands. FOREIGN SUBSCRIPTIONS: Three dollars per year, in advance, postpaid. TO PREVENT loss or delay of mail, all communications should be addressed to P. O. Box 450, New York City. ADVERTISING RATES: Whole Page $50.00 Half Page . 25.00 Quarter Page 12.50 Single Column (next reading matter) . 20.00 One-Eighth Page .... 6.25 One-Sixteenth Page 3.25 One-Thirty-second Page 2.00 MISCELLANEOUS ADVERTISEMENTS will be accepted at the following rates: SALE OR EXCHANGE, Private, per line 10c.; minimum, 50c. per issue. Dealers or Manufacturers, 15c. per line; minimum, $1.00 per issue. HELP WANTED: 10c. a line; minimum, 25c. EMPLOYMENT WANTED : (Operators only) No Charge. TO ADVERTISERS : The MOVING PICTURE WORLD goes to press Thursday morning of each week. No advertisements can be inserted and no changes can be made in standing ads unless the copy reaches us by 10 A.M., Thursday. Please remit by express money order, check, P. O. order or registered letter. All cash enclosed with letter is at the risk of sender. EUROPEAN AGENTS: INTERNATIONAL NEWS COMPANY Breams Building, Chancery Lane, London, E. C. MOVING PICTURES PLAYED OUT? Press clippings from near and far (a very, very small percentage of the whole), have been received, including one from a theatrical paper, to the effect that the moving picture craze ( ?) is on the wane. In the latter case, the wish may be father to the thought ; but, while they are receiving large emoluments, in the shape of advertis ing from the manufacturers, dealers and renters of films we think great caution ought to be exercised before giv ing voice to such reports. We know the rapid advance made in public favor of the five-cent theater is a bitter pill for theatrical men to swallow, and that receipts have gone down considerably with many houses, owing to the growing desire of a discriminating public to see the pictures. The abortive attempt on the part of a syndicate to oust the cuckoo from the nest showed conclusively that the people appreciate the fare provided by the nickelodeons. Hence the conversion of large theaters to meet the growing demand. Will the moving pictures oust the drama? Hardly. The legitimate will always have its patrons, but the prices are far above the means of the vast majority of the city population, and until a “National Theater” supported by the state, and free to the citizens is built in every large center, the poorer class will sigh in vain to gain admittance thereto. Moving pictures played out? Indeed, no! They have only just begun to develop. The public taste is growing and improving, and it is asking for natural scenery, travel stories, tales with a moral. The manufacturers are being besieged with orders for films of this nature, and we hear of factories being built to accommodate the demand, here and abroad. The educational end of the question has been only lightly touched to the present, and the example set by manufacturers in England, France, Germany and Norway, will soon be adopted here. To look back to 1895, when the first films were publicly exhibited, and voted a failure although a curiosity, and watch the various improvements made step by step, until the public were content to sit for an entertainment of two hours and not tire, as they have done for the past six seasons at Birmingham, England, and will be willing to do so here, shows conclusively to our mind that the pictures are anything but played out. We will revert to this subject again in the rear future. NOTICE.— If you wish to get your copies regularly* leave an order with your News Agent, or send us $2.00 for one year’s subscription.