Moving Picture World (Jan-Mar 1912)

Record Details:

Title:
Moving Picture World
Date:
Jan-Mar 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Mar 1912)
Leaf #:
00020
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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THE MOVING PICTURE WORLD Offers Exhibitors Direct Benefits of $1000.00 to be Spent in Advertising Photos versus Posters Which attracts public attention and creates patronage most, a fine set of large size, actual photos or a single poster? ECLAIR proved the immense drawing power of photos in ''Hands Across The Sea" — That set of six went like wild fire at 50c, and is still selling strong. We Give You Photos Free for every subject you book from your exchange, providing you tell us the date you show the film. These photos cost us 15c each in immense quantities. We furnish a complete set for each subject without cost to you. Posters in Advance 5c Each 1BOOK THESE FEATURES and tell us wHen 'Write for BooK ECLAIR FILM CO. Offices and Studio FORT LEE, N. J. Branches Everywhere Coming Tuesday, Jan 2nd SANDOU'S COMEDY— DIVORCONS Tuesday, Jan. 9tK A DOCTOR'S DUTY Tuesday. Jan. lOth M *■ ^ ' i''^^^*^Sl n-.';Bi! I #1 ^'fl ■ I^ ^. Hi msf WL»^^ V T' Jl r ml <^^^^8m ~ If i^^ 1 -^ =r:-' . MAMIE BOLTON Thursday, Jan. 4-th — Od Souvenirs Thursday, Jan. Ilth—The Inventor ^1