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THE MOVING PICTURE WORLD
II
Increased Orders Are The Best Proof ■ of "American" Supremacy
Where others Lose We Gain. AMERICAN sale-sheets show a Marked increase from week to week, Clearly Proving Our Contention that the Public is DEMANDING THE WESTERN PICTURE.
It's an "Out -of -Doors" Age. The Automobile, Golf and Similar Sports are Rapidly Revolutionizing the Public Entertainment Proposition. Action! "Out-of -Doors" Actionthat' s the corner-stone of AMERICAN PROGRESS-the Central thought in all AMERICAN PRODUCTIONS. The Western studio, in Beautiful El Caj'on Valley, Southern California, is the IDEAL spot for the motionpicture manufacturer. It yields backgrounds of surpassing beauty. Giant Mountains, Dream Valleys, and Delightful Plains. Our Stock Company is specially selected, drilled and equipped to produce the BEST POSSIBLE GRADE of Western Pictures.
We're SPECIALISTS--and, as specialists, best able to serve you.
It
The Winning of La Mesa"
(Western Srama. Release, Jan. 8. Approz. Len^h, 1000 ft.) A yoQDg miDister's reformation of Pretty Peggy, and an entire mining town. Bristling with whole-hearted Western Adventare, scIntlUatlDg with the quick wit of early West, this pictnre well Illustrates the effect of environment versus Instinct.
"The Locket"
(Western Drama. Eelease, Jan. 11, Approx. Length, 1000 ft.) Showing tbat gamble lost — soul-destroying, enervating, that bends the strongest will and mates Its victims derelicts. A Drama that will clinch and hold to the very last picture.
"The Relentless Law"
(Western Drama. Release, Jan. 15. Approx. Length, 1000 ft.) A powerful story of the Law's relentless clutch, beautifully told and calculated to arouse the jaded sensibilities of the inveterate picture fan.
^"Justice of The Sage"\
(Western Drama. Release, Jan. 18. Approx. Length, 1000 ft.) Quick Western Justice — you've heard of it — the kind more governed by primeval instincts than law. A wonderfnlly told narrative of hasty passion, circumstantial evidence and vengeance. A picture that will pack your house.
American Film Mfg. Co.
BANK FLOOE, ASHLAND BLOCK,
CHICAGO.
^pt U uiaait't so lomj! Enprg aeof n baga ujf i}nh a mm xattk, anb tijp firat SljuraJJaii of pari) vaetk uip l|ai» a nriu Sex, uil)irlj gaop tlje rxljibitora a uipck-pttji tl]at maa a atrong awe.
1911 paaapti — but Spx b\ii mart ll|an tijat! 1911 ta a itah ant, anb uip uiill not asaoriatp mitli it any longpr.
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me mialf all tl^e proaprrilg, I]appiupaa attii rontputmpnt it ta poaaiblp for tlje ;uat-arrintug gouug gear to gtelb. iUay gour Ijeart be I^appg nnh ynur aptrit ligl|t!
He mial) you autreaa!
^-u-r-r-e-a-a ta one mag of apellittg it. iS-e-x ia anotljer!
For our first release in young 1912 we have a theme as old as the years, but as new as January. It's a good start, and you'll start at its realism.
"The Parting of the Ways"
Released Thur$day, Jan. 4, 1912
is a picture with heart interest — but }ou'll remember the principle, too. It's a heart barometer !
How are you going to start the year ?
Rex
MOTION PICTURE MASTERPIECE iCO.
573 Eleventh Avenue New York City
Sales Co says Rex quality on the scales of merit with other brands shows "The Parting of the Weighs "