Moving Picture World (Jan-Mar 1912)

Page scan 000104 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
Jan-Mar 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Mar 1912)
Leaf #:
000104
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

88 THE MOVING PICTURE WORLD WARNING to EXHIBITORS who Ask for Free Benefits from Eclair's $10,000.00 Direct Adv. Appropriation. LAIR Following Our Exclusive Announcement That, beginning with our American release of Tuesday, Jan. 2nd, "DIVORCONS," we would supply, without charge, a handsome set of actual photos for every American Eclair subject issued. Letters are pouring in by the hundreds and everyone seems anxious to be the first to take advantage of our offer, but a great many exhibitors fail to give us the information asked for and which we must have to make our plan successful. WE MUST HAVE: THE DAY YOU RUN ECLAIR, THE AGE OF YOUR SERVICE and the name of your exchange. BOOK THESE ALL-NOTABLE FEATURES NOW SUNDAY, JANUARY 14 Clean Comedy JEALOUS JULIA All Humor BIG 3 ECLAIR TUESDAY, JANUARY 16 A Veritable Fun-Fest MAMIE BOLTON Wall Street Still Laughing NEW BOOK READY NOW WRITE TODAY THURSDAY, JANUARY 18 Split Reel Day Delightful Drama AN EVENING STORY CULTURE OF SUGAR CANE Educational NEW STOCK PHOTOS SOON READY EIGHT $1.50 ECLAIR FILM CO., STUDIO AND WORKS: l-EE, IM. J. BRANCHES THROUGHOUT THE WORLD Pathe's "THE DELHI DURBAR" Special three sheet posters for the great Pathe film, "The Delhi Durbar," produced in India, have been issued by the A. B. C. Company, as well as the usual one sheets. These one and three sheets are of different subjects, and should be a great ad for the film. They may be secured from the licensed exchanges or direct from the A. B. C. COMPANY, Cleveland, Ohio