Moving Picture World (Jan-Mar 1912)

Record Details:

Title:
Moving Picture World
Date:
Jan-Mar 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Mar 1912)
Leaf #:
000108
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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92 THE MOVING PICTURE WORLD I Am Yours To Command! EVERY move in the DUPLEX STUDIO I ow to a suggestion from an exhibitor or picture patron. Dozens of them have put on their thinking caps, and the letters I get are worth a young fortune to my staff. They're rich in ideas, fertile in conception. RELEASES For Tuesday, January, 16th, (a split) "LITTLE BOY BLUE" I'm following all the tips, too, and my Picture Plays are now the embodiment of the exhibitor's conception of good films. Join us now —here's how. AND "Historical Mohawk Valley" For Saturday, January 20th "BILL'S SURRENDER Read the synopses, in this issue POWERS MOTION PICTURE CO. 511 West 42nd Street, New York City Powers' Boost Dept. : Send me that free weekly envelope, quick. Theatre Street Town INCREASE YOUR RECEIPTS AT LEAST 10 PER CENT! WHAT OTHERS HAVE DONE YOU CAN DO The Easel is Only $10 All Back Posters for $1.00 per Week All Future Posters for $2.00 per Week SEND IN YOUR CHECK BY RETURN MAIL DO NOT BE MISLED BY OTHER CONCERNS USING A NAME SIMILAR TO OURS. BE SURE AND SEND YOUR ORDER TO EXHIBITORS' ADVERTISING CO. ur NORl^H^^E^^^IS^^rS^sxREEx CHICAGO, ILL.