Moving Picture World (April 1912 - June 1912)

Page scan 00033 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
April 1912 - June 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (April-June 1912)
Leaf #:
00033
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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M M THE WORLD PHOTOGRAPHIC PUBLISHING COMPANY 125 E. 23d. Street, NEW YORK (Beach Building) J. P. Chalmers, Editor and Manager. Telephone call, 1343-1344 Gramercy Entered at the General Post Office in New York City as Second Class Matter. SUBSCRIPTION RATES: $300 per year. Post free in the United States, Mexico, Hawaii, Porto Rico and the Philippine Islands. Canada, $3.50. Foreign Countries, $4.00, Post Paid. WESTERN OFFICE: 169 W. Washington St (Post Bldg.), Chicago, 111. Phone, Main 3145. Automatic Phone 32732. DISPLAY ADVERTISING RATES ON APPLICATION. CLASSIFIED ADVERTISEMENTS (No Display), Three Cents per Word; Minimum Charge, 50c. Address all correspondence "Moving Picture World, P. O. Box 226, Madison Square, New York," and not to individual*. Vol. 12 APRIL 6, 1912 No. 1 ADVERTISING FOR EXHIBITORS 35 AMONG THE EXHIBITORS 7S ANOTHER FEATURE FILM CO 26 CALENDAR OF LICENSED RELEASES 55 CALENDAR OF INDEPENDENT RELEASES... 54 COMMENTS ON THE FILMS (Licensed) 40 COMMENTS ON THE FILMS (Independent) 42 CURE FOR STAGE FEVER, A 27 CUTTING OFF THE FEET 53 D'ARCY, HUGH ANTOINE 53 DUMB WOOING, THE (Edison) 28 FACTS AND COMMENTS 20 INDEPENDENT FILM STORIES 68 INDEPENDENT RELEASE DATES 80 INQUIRIES 39 INDEX TO CONTENTS. INSURGENT SENATOR, THE (Edison) 28 POLITICS AND LOVE 2S PROJECTION DEPARTMENT 44 LATEST PRACTICAL ADVANCE IN SCHOOL PURGATORY AND PARADISE . . 30 CINEMATOGRAPHY 31 '-— LICENSED FILM STORIES 60 „„,„„ „,„.„„ , LICENSED FIRST RUNS 51 QUEEN ELIZABETH'S RING (Clnes) 25 LICENSED RELEASE DATES 82 CONDON LETTER 21 REPUBLIC PLAYERS IN COMEDY 27 MACE GREANLEAF DEAD 22 MARTYR TO DUTY, A 21 MONTGOMERY CO.'S ANNUAL MEETING 29 MOVING PICTURE EDUCATOR 31 MUSIC FOR THE PICTURES 33 MUTUAL FILM CORPORATION 34 MYSTERIES OF SOULS, THE 29 OHIO CONVENTION AT DAYTON 34 PERFECT STUDY OF THE FLY, A (Eclair i... 31 SCENARIO WRITER, THE 37 SIX HUNDRED THOUSAND DOLLAR PICTURE THEATER 32 SOMETHING NEW, by Louis Reeves«Harrison. . 23 SONG SLIDE RELEASES 58 STORIES OF THE FILMS (Licensed) 60 STORIES OF THE FILMS I Independent) 68 STRONG SELIG DRAMA. A 24 TRAGIC MOMENT, A 27 INDEX TO ADVERTISERS. CARBON IMPORTERS. THANHOUSER 2 FRORUP, L. E 75 (Not in Sales Co.) KIEWERT, CHAS. L 89 CRYSTAL FILM CO 84 REISINGER, HUGO SS MAJESTIC 10 ELECTRICAL EQUIPMENT. ENTERPRISE OPTICAL CO 87 "CENSED FILM MANUFACTURERS. FOOS GAS ENGINE CO 75 EDISON FORT WAYNE ELECTRIC CO 79 ESSAXAY HALLBER.G, J. H 89 KALEM ILG ELECTRIC CO 88 KLEINE KOERTING, MATHTESEN 77 LUBIN ... 16 ... 3 ... 18 ... 61 ... 14 KEYSTONE SALES CO 77 MELIES 91 MACKIE, H. A. INC 74-90 PATHE FRERES 79 SCHNEIDER, E 79 SELIG 17-71 STERN MFG. CO 59 VITAGRAPH 15 FILM IMPORTERS AND BROKERS. INTERNATIONAL FILM TRADERS 87 MASKO FILM CO 59-S7 FIREPROOF APPARATUS. JOHNS-MANVILLE CO., H. W 62 N. Y. FIREPROOF CONSTRUCTION CO 67 TRAINER, C. W 61 FILM EXCHANGES. BRADENBURG, GEO 75 BUCKEYE LAKE SHORE FILM CO 88 CALEHUFF, CHAS 75 CINCINNATI BUCKEYE FILM CO 88 FEATURE FILM CO 79 GOLDEN GATE FILM CO 69 GREENE, \V. E 77 HETZ, L 61 LAEMMLE FILM SERVICE 59 PIEDMONT FILM CO 56 SWAAB FILM SERVICE CO 59 SWANSON-CKAWFORD FILM CO 75 MISCELLANEOUS. INDEPENDENT FILM MANUFACTURERS, (In Sales Co.) AMERICAN BISON 63 CHAMPION 10 COMET FILM CO 57 ECLAIR 7 GAUMONT 8 GREAT NORTHERN 69 IMP * LUX 84 MOTION PICTURE DIS. & SALES CO 9 NESTOR 11 POWERS 12 REPUBLIC 11 RELIANCE 87 REX 5 SOLAX 59 A. B. C. CO 88 AMUSEMENT SUPPLY CO 86 BAFF, W. E 62 BENDER, GEO 62 BRADY, ARTHUR CELLUKOTE 1 0 CLASSIFIED ADVERTISEMENTS COIN MACHINE MFG. CO COLVEY, N. J CORCORAN, A. J DAVIS. A EXHIBITORS' ADV. CO EXHIBITORS' ADV. & SPEC. CO 55 GUNDLACH-MANHATTAN OPTICAL CO 73 HOKE, GEO 88 MORGAN. J 56 KINGERY MFG. CO 86 LAVEZZI CO 79 LESSER, S 86 McKENNA BROS 90 MEEKER, JOS. L 75 MIDLAND TRANSPARENCY CO 87 MORTIMER FILM CLEANER 79 MONTGOMERY AMUSEMENT CO 73 NATIONAL TICKET CO 80 NATIONAL X-RAY REFLECTOR CO 77 NEWMAN MFG. CO 84 OPERATOR*' HANDBOOB 84 PARISIAN MFG. CO 58 PHOTOPLAY ADV. & SPEC. CO 83 PHOTOPLAY MAGAZINE 85 PITTSBURG PHOTOPLAY CO 62 RAW FILM SUPPLY CO 56 REID DIFFUSER CO 62 SANITARY SERVICE CORPORATION 56 SARGENT, E. W 90 STEBBINS, C. M 87 THREE-IN-ONE OIL 73 WRIGHT, H. R 61 LECTURERS. MARION, L. M 75 MOVING PICTURE WORLD 69 MOVING PICTURE MACHINE MANUFACTURERS. AMERICAN 75 EDISON 16 ENTERPRISE OPTICAL CO t!7 POWERS 92 SIMPLEX 54 MUSICAL INSTRUMENTS. DEAGAN, J. C 87 SINN, C. E 87 WURLITZER, RUDOLPH 73 ZEIDLER DRUM CO 61 OPERA CHAIR MANUFACTURERS. AMERICAN SEATING CO 90 ANDREWS, A. H 90 BENNETT, GEO 90 HARDESTY MFG. CO 90 STAFFORD, E. H 90 STEEL FURNITURE CO 90 WISCONSIN SEATING CO 90 PROJECTING SCREENS. AMERICAN THEATER CURTAIN CO 8 COYLE SILVER SCREEN 88 INVENTORS' SPECIALTY CO 83 MIRROROID CO 84 SLIDE MANUFACTURERS. AMERICAN MOTION SLIDE 58 BATTERSHALL & OLESON 58 EXCELSIOR SLIDE CO 58 LEVI CO 58 NIAGARA SLIDE 75 SCOTT & VAN ALTENA 58 SIMPSON, A. L 79 UTILITY TRANSPARENCY CO 73 FEATURE FILM COMPANIES. AMERICA'S FEATURE FILM CO 87 CENTURY FILM CO 63 FEATURE & EDUCATIONAL FILM CO 61 FEATURE PHOTOPLAY CO 87 FRENCH-AMERICAN FILM CO 61 GREAT NORTHERN SPECIAL FILM CO 81 QUAKER CITY FILM EXCH 75 ORIENTAL FILM CO 65 SEDEG FILM CO 81 SUPERIOR FEATURE FILM CO 71 TOURNAMENT FILM CO "0 WARNER'S FEATURE FILM CO 13 THEATRICAL ARCHITECTS. DECORATORS' SUPPLY CO 79