Moving Picture World (April 1912 - June 1912)

Record Details:

Title:
Moving Picture World
Date:
April 1912 - June 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (April-June 1912)
Leaf #:
000140
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
January 18, 2024
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126 THE MOVING PICTURE WORLD TWO POWERS PLAYERS. Since introducing the new "Duplex" studios, the Powers Picture Company have made very rapid strides in the line of quality. Mr. Evans, general manager of the Powers Co., is continually on the lookout for artists in all departments to further improve the quality of the Powers product, and as a result has surrounded himself with a stock company and directing staff second to none. MISS FRITZI BRUNETTE. Miss Fritzi Brunette and William A. Williams, whose photographs are herewith reproduced, have been identified as leaders of the stock company for the past year. Miss Brunette, though still a young lady in her teens, has had a long and varied experience in the professional world, and on account of her natural ability as an actress, and a very charming personality, she has become one of the most popular photoplay actresses. MR. SPITZER IN NEW YORK. Mr. N. H. Spitzer, Eastern manager for the American Theater Curtain and Supply Company, of St. Louis, Mo., arrived in New York City last week, and, until such time that he gets permanently located in his own quarters, will receive mail and other correspondence at the office of the Moving Picture World. MR. W. A. WILLIAMS. EIGHT COMEDIES FROM ESSANAY. The Essanay Company announces eight corking original comedies, four exciting and superb dramas, and five world's greatest Western dramas featuring that great photoplay star, G. M. Anderson, for the month of April. Think of it! Seventeen magnificent features for one month, all produced and photographed the right way — the Essanay way! Nuff sed! Scene from Power's Picture Play, "Ethel's Sacrifice," releas ed April 20th.