Moving Picture World (April 1912 - June 1912)

Page scan 000323 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
April 1912 - June 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (April-June 1912)
Leaf #:
000323
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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M N I Published by Telephone call, i343-i344 Gramercy CHALMERS PUBLISHING COMPANY, 125 E. 23rd Street (Beach Building), NEW YORK J. P. Chalmers, Pres. ; E. J. Chalmers, Sec. and Treas.; John Wylie, Vice.-Pres. and Gen. Manager. The office of the company is the address of the officers. Entered at the General Post Office in New York City as Second Class Matter. SUBSCRIPTION RATES: $3.00 per year. Post free in the United States, Mexico, Hawaii, Porto Rico and the Philippine Islands. Canada, $3.50. Foreign Countries, $4.00, Post Paid. WESTERN OFFICE: 169 W. Washington St (Post Bldg.), Chicago, 111. Phone, Main 3145. Automatic Phone 32732. DISPLAY ADVERTISING RATES ON APPLICATION. CLASSIFIED ADVERTISEMENTS (No Display), Three Cents per Word; Minimum Charge, 50c. Address all correspondence "Moving Picture World, P. O. Box 226, Madison Square, New York," and not to individual*. Vol. 12 APRIL 27, 1912 No. 4 INDEX TO CONTENTS. ADVERTISING FOR EXHIBITORS 324 FACTS AND COMMENTS 304 AMONG THE EXHIBITORS 370 •BISON 101" HEAT/LINERS, THE. .320 CALENDAR OF INDEPENDENT RELEASES. .345 CALENDAR OF LICENSED RELEASES 247 CHICAGO LETTER 314 COMMENTS ON THE FILMS (Independent) 329 COMMENTS ON THE FILMS (Licensed) 328 CONWAY, JACK 334 CORRESPONDENCE 348 DEATH SHIP, THE (Special) 335 EGYPT AS IN THE TIME OF MOSES 311 IN THE MISSISSIPPI VALLEY 350 INDEPENDENT FILM STORIES 364 INDEPENDENT RELEASE DATES 372 INQUIRIES 327 LOUISVILLE 352 LICENSED FILM STORIES 356 LICENSED RELEASE DATES 374 MANUFACTURERS' ADVANCE NOTES 337 MOVING PICTURE EDUCATOR 311 MOVING PICTURE EXHIBITORS' LEAGUE. .317 "MYSTICAL MAID OF JAMASHA PASS" ^American) 319 NEW ENGLAND 343 OBSERVATIONS BY MAN ABOUT TOWN 323 PHILADELPHIA 350 PHOTOPLAYWRIGHT, THE ' 326 POE IN PICTURES 313 PROJECTION DEPARTMENT 331 SERPENTS, THE (Vitagraph) 316 SOCIAL USES OF THE MOVING PICTURE 305 SONG SLIDE RELEASES 354 STORIES OF THE FILMS (Independent). .... .364 STORIES OF THE FILMS (Licensed) 356 STUDIO SAUNTERINGS 307 CABBON IMPOBTEBS. FRORUP, L. E. 381 KIEWERT, CHAS. L. 378 REISINGER, HUGO 361 ELECTRICAL AND MECHANICAL SUPPLIES. BENDER, GEO 380 CHICAGO M. P. SUPPLY CO 373 CHICAGO PROJECTING CO 369 ENTERPRISE OPTICAL CO 357 FOOS GAS ENGINE CO 365 FORT WAYNE ELECTRIC CO 369 HALLBERG, J. H 381 HELIOS MFG. CO 308 ILG ELEC. CO 354 KOERTING & MATHIESEN 297 MOORE, HUBBLE CO 373 MACKIE CO., INC.. 379-382 SCHNEIDER, E 297 FILM IMPORTERS & BROKERS. INTERNATIONAL FILM TRADERS 297 FIREPROOF APPARATUS. H. W. JOHNS-MANVILLE CO 360 N. Y. FIREPROOF CONSTRUCTION CO 375 TRAINER, C. W 297 FILM EXCHANGES. BRADENBURG, GEO 365 CALEHUFF, CHAS 379 CLAPHAM, A. J 380 COLUMBIA F. F. CO 373 FEATURE FILM CO 367 GOLDEN GATE FILM CO 377 GREENE, W. E 371 HETZ, L 380 LAEMMLE FILM SERVICE 367 PENN FEATURE FILM CO 365 SWAAB FILM SERVICE 380 WESTERN FILM EXCHANGE 380 INDEPENDENT FILM MANUFACTUBEBS. AMERICAN 289 BISON (101 CO.) 291 CHAMPION FILM CO 293 ECLAIR 357 GAUMONT 353 GREAT NORTHERN 292 IMP 295 LUX .' 371 SALES CO 288 NESTOR 294 POWERS 288 REPUBLIC 294 RELIANCE 367 REX 293 SOLAX 297 THANHOUSER 286 INDEX TO ADVERTISERS. INDEPENDENT FILM MANUFACTURERS. (Not in Sales Co.) BELMAR M. P. CO 377 CRYSTAL FILM CO 363 MAJESTIC FILM CO 296 ST. LOUIS MOTION PICTURE CO 292 LICENSED FILM MANUFACTURERS. EDISON 300 ESSANAY 287 KALEM 302 KLEINE 296 LUBIN 298 MELIES 383 PATHE FRERES 297 SBLIG 301 VITAGRAPH 299 MISCELLANEOUS. A. B. C. CO 373 AMERICAN SCHOOL OF CORRESPONDENCE. .361 AMERICAN SONG SLIDE & POSTER CO 374 AMUSEMENT SUPPLY CO 373 BOYLE, J. E 373 BRADY, A 373 BURKE, care of M. P. WORLD 353 CARTER TICKET CO 360 CELLUKOTE CO 361 CLASSIFIED ADVERTISEMENTS 362 CORCORAN, A. J 367 DAVIS, H 380 EXHIBITORS' ADV. CO 373 EXHIBITORS' ADV. & SPECIALTY CO 347 FINKLER, 1 380 HOKE, GEO. M 369 LAVEZZI CO 373 McKENNA BROS 382 MERKLE & LEWIS 371 MIDLAND TRANSPARENCY CO 380 MOVING PICTURE WORLD (Bound Vol) 361 MOVING PICTURE WORLD (Binders) 376 NATIONAL TICKET CO 372 NATIONAL X-RAY REFLECTOR CO 363 NEWMAN MFG. CO 365 OPERATORS HANDBOOK 365 PARISIAN MFG. CO 373 PHOTOPLAY ADV. & SPECIALTY CO 375 PHOfOPLAY EXCHANGE 354 PHOTOPLAY MAGAZINE 365 PITTSBURG PHOTOPLAY CO 380 RAW FILM SUPPLY CO 363 SARGENT, E, W 382 STERN POSTER CO 375 TAYLOR, F. C 379 TECHNIQUE OF PHOTOPLAY 379-380 U. S. FACTORIES CO 369 VONNEGUT HARDWARE CO 365 WILLIAMS, J. D 369 LECTURES (Prepared by). HOI 1 MAN, H. F 381 MARION, L. M 381 MOVING PICTURE WORLD '.'.'.'.'.'.371 MOVING PICTURE MACHINE MANUFACTUBERS. AMEUICAN 381 EDISON '.'...'... 300 MOTIOGRAFH 376 POWERS 384 SIMPLEX 345 MUSICAL INSTRUMENTS. DEAGAN, J. C 369 SINN, C. E 382 WURLITZER, RUDOLPH 377 ZEIDLER DRUM CO 382 OPERA CHAIR MANUFACTURERS. AMERICAN SEATING CO 369 ANDREWS, A. H 382 BENNETT, GEO 382 HARDESTY CHAIR CO 382 STEEL FURNITURE CO 382 WISCONSIN SEATING CO 382 PROJECTING SCREENS. AMERICAN THEATER CURTAIN CO 379 INVENTORS' SPECIALTY CO 378 MIRROROIDE CO 377 MOTION PICTURE SCREEN CO 357 SLIDE MANUFACTURERS. AMERICAN MOTION SLIDE CO 354 BATTERSHALL & OLESON 353 ERKER BROS 367 EXCELSIOR SLIDE CO 354 KANSAS CITY SLIDE CO 380 LEVI CO 354 NORTH AMERICAN SLIDE CO 357 SCOTT & VAN ALTENA 354 SIMPSON, A. L 373 UTILITY TRANSPARENCY CO 35S FEATURE FILMS (Released by). DIAZ, HENRY 290 FEATURE & EDUCATIONAL FILM CO 369 FEATURE 'PHOTOPLAY CO 382 FRENCH-AMERICAN FILM CO 369 GREAT NORTHERN FEATURE FILM CO 357 QUAKER CITY FILM CO 379 JUNGLE FILM CO 355 SUPERIOR FEATURE FILM CO 290 TOURNAMENT FILM CO 351 WARNER'S FEATURE FILM CO 359 WORLD'S BEST FILM CO 349 THEATRICAL ABCHTTECTS. DECORATORS' SUPPLY CO S6T