Moving Picture World (April 1912 - June 1912)

Page scan 000423 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
April 1912 - June 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (April-June 1912)
Leaf #:
000423
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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M H Published by Telephone call, i 343-1 344 Gramercy CHALMERS PUBLISHING COMPANY, 125 E. 23rd Street (Beach Building), NEW YORK J. P. Chalmers, Pres. ; E. J. Chalmers, Sec. and Treas. ; John Wylie, Vice.-Pres. and Gen. Manager. The office of the company is the address of the officers. Entered at the General Post Office in New York City as Second Class Matter. SUBSCRIPTION RATES: $300 per year. Post free in the United States, Mexico, Hawaii, Porto Rico and the Philippine Islands. Canada, $3-5° Foreign Countries, $4.00, Post Paid. WESTERN OFFICE: 169 W. Washington St (Post Bldg.), Chicago, 111. Phone, Main 3145. Automatic Phone 32732. DISPLAY ADVERTISING RATES ON APPLICATION. CLASSIFIED ADVERTISEMENTS (No Display), Three Cents per Word; Minimum Charge, 50c Address all correspondence "Moving Picture World, P. O. Box 226, Madison Square, New York," and not to individuals. Vol. 12 MAY 4, 1912 No. 5 INDEX TO CONTENTS. ADVERTISING FOB EXHIBITORS 421 DOES IT— OB WILL IT PAY? By L. G. Cooyer.416 MANUFACTURERS' ADVANCE NOTES 433 AMONG THE EXHIBITOBS 462 MOVING PICTURE! EDUCATOB, THE 411 EXHIBITORS' LEAGUE NOTES 406 MUSIC FOR THE PICTURE 415 BEAUTY AND THE BEAST, By Louis Beeves Harrison 419 CALENDAR OF INDEPENDENT RELEASES 439 CALENDAR OF LICENSED RELEASES 440 CHICAGO LETTER 412 COMING OF COLUMBUS, THE, By Jas. S. McQuade 407 COMMENTS ON THE FILMS (Independent) 427 COMMENTS ON THE FILMS (Licensed) 425 FACTS AND COMMENTS 404 GREATEST THING IN THE WORLD 417 INDEPENDENT FILM STORIES 454 INDEPENDENT RELEASE DATES 472 INQUIRIES 422 LICENSED FILM STORIES 444 LICENSED RELEASE DATES 474 PHOTOPLAYWRIGHT 423 PROJECTION DEPARTMENT 429 SCENIC ART IN MOTION PHOTOGRAPHY, By W. B. Physloc 405 STORIES OF THE FILMS (Independent) 454 STORIES OF THE FILMS (Licensed) 444 SONG SLIDE RELEASES 442 "TREASURE ISLAND" (Edison) 418 CARBON IMPORTERS. FROBUP, L. B 481 KIEWERT, CHAS. L 480 BEISINGER, HUGO 461 ELECTRICAL AND MECHANICAL SUPPLIES. BENDER. GEO 471 CHICAGO M. P. SUPPLY CO 394 ENTERPRISE OPTICAL CO 456 FOOS GAS ENGINE CO 470 FORT WAYNE ELECTRIC CO 441 HALLBERG, J. H 481 HELIOS MFG. CO 468 ILG ELECTRIC CO 442 KOERTING & MATHIESEN 443 MACKIE CO., INC 470-482 SCHNEIDER, E 443 STERN MFG. CO 397 FILM IMPORTEBS AND BROKERS. ATLANTIC FILM CO 471 INTERNATIONAL FILM TRADERS 479 FIREPROOF APPARATUS. N. Y. FIREPROOF CONSTRUCTION CO 475 TRAINER, C. W 443 FILM EXCHANGES. BRADENBURG, GEO 469 BUCKEYE LAKE SHORE FILM CO 393 CALEHUFF. CHAS 469 CINCINNATI BUCKEYE FILM CO 394 CLAPHAM, A. J 397 DAVIS FILM EXCHANGE 397 FEATURE FILM CO 441 GOLDEN GATE FILM CO 455 GREENE. W. B 461 HETZ, L 479 LAEMMLE FILM SERVICE 441 MUTUAL F. CORP 477 NATIONAL FILM EXCHANGE 479 PENN FEATURE FILM CO '. 469 SWAAB FILM SERVICE 397 WESTERN .FILM EXCHANGE 478 INDEPENDENT FILM MANUFACTURERS. AMERICAN 389 BISON (101 CO.) 395 CHAMPION FILM CO 388 ECLAIR 456 GAUMONT 394 GREAT NORTHERN 392 IMP 443 LUX 457 SALES CO 396 NESTOR 390 POWERS 392 REPUBLIC 888 RBLI ANCH 462 RBX 891 INDEX TO ADVERTISERS. SOLAX 393 THANHOUSER 386 INDEPENDENT FILM MANUFACTURERS. (Not in Sales Co.) CRYSTAL FILM CO 476 MAJESTIC FILM CO 391 ST. LOUIS ..MOTION PICTURE CO 445 LICENSED FILM MANUFACTUBEES. EDISON 400 ESSANAY 387 KALElf 402 KLEINE 397 LUBIN 39S-457 MELIES 483 PATHE FREBES 443 SELIG 401-451 VITAGRAPH 399 MISCELLANEOUS. A. B. C. CO 469 AMERICAN SCHOOL OF CORRESPONDENCE. .461 AMERICAN SONG SLIDE & POSTER CO 474 AMUSEMENT SUPPLY CO 457 BRADY, A 469 CARTER TICKET CO 479 CELLUKOTE CO 476 CLASSIFIED ADVERTISEMENTS 452 COLUMBIA AMUSEMENT ENTERPRISES 459 CORCORAN, A. J 468 EXHIBITORS' ADV. CO 479 EXHIBITORS' ADV. & SPECIALTY CO 439 HOKE, GEO. M 471 LAVEZZI CO 471 LITERARY BUREAU 441 McKENNA BROS 482 MORTIMER FILM CLEANBB 479 MIDLAND TRANSPARENCY CO 479 MOVING PICTURE WORLD (Bound Vol.) 476 MOVING PICTURE WORLD (Binders) 480 NATIONAL TICKET CO 472 NATIONAL X-RAY REFLECTOR CO 476 NEWMAN MFG. CO 461 OPERATORS' HANDBOOK 461 PARISIAN MFG. & FILM RENOVATING CO... 394 PHOTOPLAY EXCHANGE 442 PHOTOPLAY MAGAZINE 469 PITTSBURG PHOTOPLAY CO 479 RAW FILM SUPPLY CO 468 SARGENT, E. W 482 STEBBINS, CHAS. M. 471 STERN POSTER CO 475 TECHNIQUE OF PHOTOPLAY 471 THREE IN ONE OIL CO 470 WILLIAMS. J. D 443 ZENITH MFG. CO 478 LENS MANUFACTURERS. GUNDLACH MANHATTAN CO 468 LECTURES (Prepared by). MOVING PICTURE WORLD 478 MOVING PICTURE MACHINE MANUFACTURERS. AMERICAN 481 EDISON 400 MOTIOGRAPH 457 POWERS 484 SIMPLEX 440 MUSICAL INSTRUMENTS. DEAGAN, J. C 479 SINN, 0. E 441 WCRLITZER, RUDOLPH 470 ZEIDLER DRUM CO 471 OPERA CHAIR MANUFACTUBEES. AMERICAN SEATING CO 482 ANDREWS, A. H 482 BENNETT, GEO 482 HARDEST Y CHAIR CO 482 STAFFORD, E. H 482 STEEL FURNITURE CO 482 WISCONSIN SEATING CO 482 PROJECTION SCBEENS. AMERICAN THEATER CURTAIN CO 478 MIRROROIDE CO 481 MOTION PICTUBB SCREEN CO 442 SLIDE MANUFACTUBEES. AMERICAN SLIDE CO 471 BATTERSHALL & OLESON 442 EXCELSIOR SLIDE CO 442 LEVI CO 390 NORTH AMERICAN SLIDE CO 479 SCOTT & VAN ALTENA 442 SIMPSON, A. L 479 UTILITY TRANSPARENCY CO 393 FEATURE FILMS (Released by). ALASKA SIBERIAN FILM CO 464-465 BUFFALO BILL & PAWNEE BILL FILM CO.. 459 FEATURE FILM CO. (Ohio) 457 FEATURE & EDUCATIONAL FILM CO 471 FEATURE PHOTOPLAY CO 471 FRENCH-AMERICAN FILM CO 445 GREAT NORTHERN SPECIAL FILM CO 469 JUNGLE FILM CO 449 MONOPOL FILM CO 863-366-367 OHIO FEATURE FILM CO 479 REYNOLDS. L. J 448 SENEGA FEATURE FILM CO 478 SOUTH COAST FEATURE FILM CO 475 SUPERIOR FEATURE FILM CO 447 TOURNAMENT FILM CO 453 WARNER'S FEATURE FILM CO 447-473 WORLD'S BEST FILM CO 478 THEATRICAL ARCHITECTS, DECORATORS' SUPPLY CO 471