Moving Picture World (April 1912 - June 1912)

Page scan 000525 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
April 1912 - June 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (April-June 1912)
Leaf #:
000525
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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w> Published by Telephone call, 1343-1344 Gramercy CHALMERS PUBLISHING COMPANY. 125 E. 23rd Street (Beach Building), NEW YORK J. P. Chalmers, Pres. ; E. J. Chalmers, Sec. and Treas. ; John Wylie, Vice.-Pres. and Gen. Manager. The office of the company is the address of the officers. Entered at the General Post Office in New York City as Second Class Matter. SUBSCRIPTION RATES: $3.00 per year. Post free in the United States, Mexico, Hawaii, Porto Rico and the Philippine Islands. Canada, $3-50. Foreign Countries, $4.00, Post Paid. WESTERN OFFICE: 169 W. Washington St (Post Bldg.), Chicago, 111. Phone, Main 3145. Automatic Phone 32732. DISPLAY ADVERTISING RATES ON APPLICATION. CLASSIFIED ADVERTISEMENTS (No Display), Thre« Cents per Word; Minimum Charge, 50c Address all correspondence "Moving Picture World, P. O. Box 226, Madison Square" New York," and not to Individuals. Vol. 12 MAY 11, 1912 No. 6 ADVERTISING FOR EXHIBITORS 523 AMONG THE EXHIBITORS 560 CALENDAR OF INDEPENDENT RELEASES. .543 CALENDAR OF LICENSED RELEASES 546 CAPITAL KALEM FEATURE 515 CHICAGO LETTER 511 COMMENTS ON THE FILMS (Independent) 528 COMMENTS ON THE FILMS (Licensed) 527 CONVICT'S PAROLE, THE (Edison) 516 CORRESPONDENCE 548 EXHIBITORS' LEAGUE NOTES 513 FACTS AND COMMENTS 504 GAUGING THE PUBLIC TASTE, By W. Stephen Bush 505 INDEX TO CONTENTS. HARBECK LOST ON TITANIC 506 INDEPENDENT FILM STORIES 562 INDEPENDENT RELEASE DATES 572 INQUIRIES 526 KENTUCKY EXHIBITORS ORGANIZE 513 LICENSED FILM STORIES 556 LICENSED RELEASE DATES 674 LOUISVILLE 548 MANUFACTURERS' ADVANCE NOTES 534 MILLION FOR PICTURE HOUSES, A 620 MOVING PICTURE EDUCATOR, THE 512 NEW ENGLAND 550 NOTEWORTHY KLEINE RELEASES 519 OBSERVATIONS BY MAN ABOUT TOWN 518 OREGON .'.'... 552 PHILADELPHIA 54a PHOTOPLAYWRIGHT, THE 525 PICTURES WHICH GIVE TONE TO EXHIBITION gQg POPE PLEASED WITH "THE COMING ' OF COLUMBUS" 521 PROJECTION DEPARTMENT ...'.'.'.'.'.'. '.".'.530 RIGHT TYPE OF M. P. MAN 510 SOLDIER'S LAST CALL, THE (Rep.) 514 SONG SLIDE RELEASES 547 STORIES OF THE FILMS (Independent) ....". '562 STORIES OF THE FILMS (Licensed) 556 STUDIO SAUNTERINGS. By Louis Reeves Harrison 507 CARBON IMPORTERS. FRORUP, L. E ..578 KIEWERT, CHAS. L 580 REISINGER, HUGO 569 ELECTRICAL AND MECHANICAL SUPPLIES. BENDER, GEO 579 CHICAGO M. P. SUPPLY CO 551 CHICAGO PROJECTING CO 571 ENTERPRISE OPTICAL CO 561 FOOS GAS ENGINE CO 571 FORT WAYNE ELECTRIC CO 570 HALLBERG, J. H 581 ILG ELECTRIC CO 547 KOERTING & MATHIESEN 571 MACKIE CO., INC 567-582 MOORE HUBBLE & CO 551 SCHNEIDER, E 579 FILM IMPORTERS AND BROKERS. INTERNATIONAL FILM TRADERS 579 MASKO FILM CO 579 FIREPROOF APPARATUS. JOHNS-MANVILLE CO., H. W 559 N. Y. FIREPROOF CONSTRUCTION CO 575 TRAINER, C. W 579 FILM EXCHANGES. ACME FILM CO 579 BRADENBURG, GEO 577 OALEHUFF, CHAS 576 CENTURY FILM CO 577 CENTRAL FILM SERVICE 579 CLAPHAM, A. J 579 COLUMBIA FEATURE FILM CO 576 FEATURE FILM CO 569 GOLDEN GATE FILM CO 576 GREENE, W. E 559 HETZ, L 567 LAEMMLE FILM SERVICE 661 PENN FEATURE FILM CO 577 SWAAB FILM SERVICE 579 INDEPENDENT FILM MANUFACTURERS. AMERICAN 493 BISON (101 Co.) 488-489 CHAMPION FILM CO 492 ECLAIR FILM CO 561 GAUMONT CO 494-553 GREAT NORTHERN FILM CO 563 IMP FILMS CO 490 LUX 557 SALES CO 565 NESTOR FILM CO 489 POWERS PICTURE PLAYS 563 REPUBLIC FILM CO 491 RELIANCE 567 REX 491 SOLAX 551 INDEX TO ADVERTISERS. THANHOUSER 486 (Not in Sales Co.) CRYSTAL FILM CO 578 MAJESTIC FILM CO 492 ST. LOUIS MOTION PICTURE CO 542 LICENSED FILM MANUFACTURERS. EDISON 501 ESSANAY 487 KALEM 544-545 KLEINH 497 LUBIN 498-551 MELIES 583 PATHE FRERES 579 SELIG 501-549 VITAGRAPH 499-542 MISCELLANEOUS. A. B. 0. CO 653 AMERICAN SONG SLIDE & POSTER CO 574 AMUSEMENT SUPPLY CO 566 BOYLE, J. E 567 BRADY, A 576 CARTER TICKET CO 577 CELUKOTE CO 576 CINES FILM CO 551 CLASSIFIED ADVERTISEMENTS 540 CORCORAN, A. J 570 EXHIBITORS' ADV. CO 579 EXHIBITORS' ADV. & SPECIALTY CO 546 HOKE, GEO. M 570 KINEMACOLOR CO. OF AMERICA 551 LAVEZZI CO 570 McKENNA BROS 582 METROPOLITAN THEATER CO 497 MIDLAND TRANSPARENCY CO 558 MONTGOMERY THEATER CO 576 MOSSE, R 579 MOVING PICTURE WORLD (Bound Volume) .. .578 MOVING PICTURE WORLD (Binders) 580 NATIONAL TICKET CO 572 NATIONAL X-RAY REFLECTOR CO 567 NEWMAN MFG. CO 569 OPERATORS' HANDBOOK 571 PARISIAN MFG. & FILM RENOVATING CO 566 PHOTOPLAY AD. & SPEC. CO 575 PHOTOPLAY EXCHANGE 547 PHOTOPLAY MAGAZINE 576 PITTSBURG PHOTOPLAY CO 577 RAW FILM SUPPLY CO 659 REID DIFFUftaR 00 569 SARGENT, E. W 582 STERN POSTER CO 675 TECHNIQUE OF PHOTOPLAY 679 U. S. FACTORIES CO 582 VONNEGUT HARDWARE CO 576 LENS MANUFACTURERS. BAUSCH & LOMB 559 LECTURES (Prepared hy). MARION, L. M., MISS 540 MOVING PICTURE WORLD ..'.'.'.'.'.'.'.'.'.BIO MOVING PICTURE MACHINE MANUFACTURERS AMERICAN „, EDISON «m MOTIOGRAPH " "BS POWERS £2 SIMPLEX '.'.I'.'.'.'.'.'.'.'.'. 643 MUSICAL INSTRUMENTS. DEAGAN, J. 0 n6St SINN, O. E 5?5 WURLITZER, RUDOLPH 578 ZEIDLER DRUM CO '.'.'.'.'.'.'.'.'.'.'.'.582 OPERA CHAIR MANUFACTURERS. AMERICAN SEATING CO 569 ANDREWS, A. H 502 BENNETT, GEO 682 HARDESTY CHAIR CO . 552 STEEL FURNITURE CO 582 WISCONSIN SEATING CO '.'...'.'.'.'.'.582 PROJECTION SCREENS. AMERICAN THEATER CURTAIN CO . 49T INVENTORS' SPECIALTY CO 581 MIRROROIDE CO '571 MOTION PICTURE SCREEN CO '.'.'.'.'.'. !s79 SLIDE MANUFACTURERS. BATTERSHALL & OLESON 547 ERKER BROS 571 EXCELSIOR SLIDE CO " 547 KANSAS CITY SLIDE CO 577 LEVI CO 557 SCOTT & VAN ALTENA "547 SIMPSON, A. L 579 SPIEGEL MOTION SLIDE 00 494 UTILITY TRANSPARENCY CO 494 FEATURE FILMS (Released hy). ALASKA SIBERIAN FILM CO 568 FEATURE & EDUCATIONAL FILM CO 567 FEATURE PHOTOPLAY CO 579 FRENCH-AMERICAN FILM CO 569 GREAT NORTHERN SPEC. FEAT. FILM CO. ..577 INDIANAPOLIS CALCIUM LIGHT CO 554 INTERNATIONAL FEATURE FILM CO 541 JUNGLE FILM CO 495 SENECA FEATURE FILM CO 496 SUPERIOR FEATURE FILM CO 573 TOURNAMENT FILM CO 496^502 UNIVERSAL FEATURE FILM CO 541-554 WARNER'S FEATURE FILM CO 573 WORLD'S BEST FILM CO 555 THEATRICAL ARCHITECTS. DECORATORS' SUPPLY CO 569