Moving Picture World (April 1912 - June 1912)

Page scan 000627 from Moving Picture World

Record Details:

Title:
Moving Picture World
Date:
April 1912 - June 1912
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (April-June 1912)
Leaf #:
000627
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
May 30, 2024
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w J. P. Chalmers, Founder. Published by Telephone call, 1343-1344 Gramercy CHALMERS PUBLISHING COMPANY, 125 E. 23rd Street (Beach Building), NEW YORK J. P. Chalmers, Sr., Pres. ; E. J. Chalmers, Sec. and Treas. ; John Wylie, Vice-Pres. and Gen. Manager. The office of the company is the address of the officers. Entered at the General Post Office in New York City as Second Class Matter. SUBSCRIPTION RATES: $3.00 per year. Post free in the United States, Mexico, Hawaii, Porto Rico and the Philippine Islands. Canada, $3.50. Foreign Countries, $4.00, Post Paid. WESTERN OFFICE: 169 W. Washington St. (Post Bldg.), Chicago, 111. Phone, Main 3145. Automatic Phone 32732. DISPLAY ADVERTISING RATES ON APPLICATION. CLASSIFIED ADVERTISEMENTS (No Display), Three Cents per Word; Minimum Charge, 50c. Address all correspondence "Moving Picture World, P. O. Box 226, Madison Square, New York," and not to individuals. Vol. 12 MAY 18, 1912 No. 7 ADVERTISING FOR EXHIBITORS 623 AMERICAN FILM CO.'S NEW PLANT 635 ANNA SHAW AND JANE ADDAMS IN PICTURES 617 "CAMILLE," BY LOUIS REEVES HARRISON. 606 CALENDAR OF INDEPENDENT RELEASES. . .644 CALENDAR OF LICENSED RELEASES 645 CHICAGO LETTER 611 COMMENTS ON THE FILMS (Licensed) 628 COMMENTS ON THE FILMS (Independent) .. .629 "DETECTIVE DOROTHY" (Essanay) 615 FACTS AND COMMENTS 604 FLORENCE LAWRENCE JOINS INDEPENDENTS 617 FLORENCE TURNER COMES BACK 622 INDEX TO CONTENTS. INDEPENDENT FILM STORIES 660 INDEPENDENT RELEASE DATES 672 INQUIRIES 626 "JESS" (Thanhouser) 636 "LADY ADDLE Y'S SECRET" (Imp) 613 LICENSED FILM STORIES 650 LICENSED RELEASE DATES 674 LIGHTS AND SHADOWS, By Wray Bartlett Pnysloc 605 LOS ANGELES NEWS 641 LOTTERY OF LOVE, THE (Clnes) 619 MANUFACTURERS' ADVANCE NOTES 638 MISSIONARIES IN DARKEST AFRICA (Kalem) 614 MOVING PICTURE EXHIBITORS' LEAGUE... 618 NAT GOODWIN IN MOVING PICTURES 616 PERMANENT FEATURE, THE 610 PHOTOPLAYWRIGHT, THE 625 PROJECTION DEPARTMENT 631 SIEGMUND LUBIN AND STAFF (111.) 621 SONG SLIDE RELEASES 646 STRIKING KALEM SUBJECT 614 STORIES OF THE FILMS (Licensed) 650 STORIES OF THE FILMS (Independent) 660 TIP TO PHOTOPLAY WRIGHTS 627 VISITOR FROM THE ORIENT, A 620 WEST VIRGINIA CONVENTION 618 INDEX TO ADVERTISERS. CARBON IMPORTERS. THANHOUSER 686 FRORUP, L. E 681 (Not in Sales Co.) KIEWERT, CHAS. L 680 BELMAR, HENRY 679 REISINGER, HUGO 667 CRYSTAL FILM CO 677 LICENSED FILM MANUFACTURERS. EDISON 600 ESSANAY 687 KALEM 602 KLEINS 597 LUBIN 698-647 MELIES 683 PATHE FRERES 669 SELIG 601 VITAGRAPH 599 ELECTRICAL AND MECHANICAL SUPPLIES. BENDER, GEO 679 CHICAGO M. P. SUPPLY CO 647 ENTERPRISE OPTICAL CO 669 FOOS GAS ENGINE CO 659 FORT WAYNE ELECTRIC CO 671 HALLBERG, J. H 681 ILG ELECTRIC CO 647 KOERTING & MATHIESEN 693 MACKIE CO., IN.0 659 SCHNEIDER. E 669 STERN MFG. 00 593 FILM IMPORTERS AND BROKERS. INTERNATIONAL FILM TRADERS 679 FIREPROOF APPARATUS. N. Y. FIREPROOF CONSTRUCTION CO 675 TRAINER, C. W 679 FILM EXCHANGES. ACME FILM CO 657 BRADENBURG. GEO .' 678 BUCKEYE LAKE SHORE FILM CO 676 CALEHUFF, CHAS 678 CINCINNATI BUCKEYE FILM CO 678 CLAPHAM, A. J 657-646 FEATURE FILM CO 671 GOLDEN GATE FILM CO 677 GREENE, W. E 597 HETZ, L 679 HOMER'S ODYSSEY 647 LAEMMLE FILM SERVICE 593 NORTHERN FEATURE FILM CO 592 SWAAB FILM SERVICE 669 TEXAS FILM EXCHANGE 657 WYANDOTE FILM & SUPPLY CO 647 INDEPENDENT FILM MANUFACTURERS. AMERICAN 651 BISON (101 CO.) 588 CHAMPION FILM CO 592 ECLAIR FILM CO 590 GAUMONT CO 596 GREAT NORTHERN FILM CO 594 IMP FILMS CO 589 LUX 592 SALES CO 590 NESTOR FILM CO 595 POWERS PICTURE PLAYS 594 REPUBLIC FILM CO 591 RELIANCE 669 REX 595 SOLAX 593 MISCELLANEOUS. A. B. O. CO 659 A. M. W 664 AMERICAN SONG SLIDE & POSTER CO 672 AMUSEMENT SUPPLY CO 679 BRADY, A 678 BRADY, WM. A 671 CARTER TICKET CO 669 OELUKOTE CO 676 CLASSIFIED ADVERTISEMENTS 643 CORCORAN, A. J 678 EXHIBITORS' ADV. CO 679 EXHIBITORS' ADV. & SPECIALTY CO 645 GERMAIN, L 643 HEINZ, J. H 646 HOKE, GEO. M 669 LAVEZZI CO 671 McKENNA BROS. BRASS CO 682 MIDLAND TRANSPARENCY CO 679 MOVING PICTURE WORLD (Bonnd Volume) . .681 MOVING PICTURE WORLD (Binders) 680 NATIONAL TICKET CO 672 NATIONAL X-RAY REFLECTOR CO 664 NEWMAN MFG. CO 679 OPERATORS' HANDBOOK 679 PARISIAN MFG. & FILM RENOVATING CO... 647 PHOTOPLAY AD. & SPEC. CO 675 PHOTOPLAY MAGAZINE 678 PITTSBURG PHOTOPLAY CO 669 POSTER MOUNTING CO 659 RAW FILM SUPPLY CO 597 SARGENT, E. W 682 SMITH, L. C 665 STEBBINS, CHAS. M 669' STERN POSTER CO 675 TECHNIQUE OF PHOTOPLAY 676 THREE IN ONE OIL CO 665 WEAVER, J. V 678 LENS MANUFACTURERS. GUNDLACH MANHATTAN CO 665 LECTURES (Prepared hy). HOFFMAN, H. F 647 MARION, L. M., MISS 676 MOVING PICTURE WORLD 677 MOVING PICTURE MACHINE MANUFACTURERS. AMERICAN 681 EDISON 600 MOTIOGRAPH 663 POWERS 684 SIMPLEX 644 MUSICAL INSTRUMENTS. DEAGAN, J. C 679 SINN, C. E 671 WURLITZER. RUDOLPH 665 ZEIDLER DRUM CO 664 OPERA CHAIR MANUFACTURERS. AMERICAN SEATING CO 682 ANDREWS, A. H 682 BENNETT, GEO 682 HARDESTY CHAIR CO 682 STAFFORD, E. H 682 STEEL FURNITURE CO .' 682 WISCONSIN SEATING CO 682 PROJECTION SCREENS. AMERICAN THEATER CURTAIN CO 677 INVENTORS' SPECIALTY CO 663 MIRROROIDB CO 657 MOTION PICTURE SCREEN CO 871 SLIDE MANUFACTURERS. BATTERSHALL & OLESON 646 EXCELSIOR SLIDE CO .' 647 LEVI CO ." 676 SCOTT & VAN ALTENA 646 SIMPSON, A. L 679 UTILITY TRANSPARENCY CO 596 FEATURE FILMS (Released hy). ALASKA SIBERIAN FILM CO Insert AMERICA'S FEATURE FILM CO 670 EUREKA FEATURE FILM CO 661 FEATURE & EDUCATIONAL FILM CO 669 FRENCH-AMERICAN FILM CO 682 GENERAL FILM PUB. & SALES CO 648. 669 GREAT NORTHERN SPEC. FEAT. FILM CO.. 647 INDIANAPOLIS CALCIUM LIGHT CO 676 MONOPOL FILM CO Insert NEW YORK FILM CO 596 SUPERIOR FEATURE FILM CO 673 TOURNAMENT FILM CO 653 UNIVERSAL FEATURE FILM CO 666 WARNER'S FEATURE FILM CO 673 WORLD'S BEST FILM CO 665 THEATRICAL ARCHITECTS. DECORATORS' SUPPLY CO 671